Marketing Strategy Of Samsung: Marketing Approach By Samsung

At Samsung, a company is its people and they are dedicated to giving their people a lot of opportunities to reach their full potential.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Weakness: The Corporate is developing totally different new models of smartphones and laptops, however the cost of its products are on top of alternative regional and international competitors (Butow & Watson, 2013). Moreover, the model of its products is less attractive than competitors ' products is additionally the weakness of Samsung.

Samsung truly caters to their consumers by making product consumers use for everyday life. Samsung continues to maintain brand loyalty with consumers

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung electronics has gained its competitive advantage from doing business for years in the audiovisual industry. At first, Samsung was not a strong competitor to the electronics giants at that time, such as Sony, Toshiba, and Panasonic. In fact, Samsung introduced its products by producing similar products at a lower price in order to survive within the

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

In addition, I would seek to analyze the specific innovative strategies adopted by Samsung in order to gain a clear understanding and appreciation for its ability to foster proper change management initiatives within its organization, and utilize effectively research and development undertakings in order to achieve a robust competitive advantage, and also secure sustainability and continuous profitability.

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

Since Samsung already has large market coverage because of its huge number of goods ranging from household item to industrial applications, thereby it can make use of its exciting capability to reach consumers. In addition it can target those areas which have low penetration of its competitor goods, hence providing Samsung greater chance of success and reaching wider range of consumers.

1. Identify and discuss the core marketing concepts that Samsung has adopted to shift its competitive edge.

Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new