Marketing Strategy Of Samsung Smart Tv

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

“Demographic divides the market into groups, based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity, generation, nationality, and sexual orientation. Psychographic assigns buyers into different groups, based on lifestyle, class, or personality characteristics. Behavioral allocates consumers into groups based on their uses and responses to a product or service.” (Levens, 2012, 2010)

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Greggs will collect qualitative data through interviews and focus groups. They might use this when dealing with people’s opinions and beliefs related to a new service they are offering or a new product development they are planning to release. This specific feedback will directly help Greggs make decisions regarding these new ventures. However, due to it being harder and slower to gather than quantitative information, Greggs will not be able to take information from large amounts of people. This increases the risk of bias in the feedback and may not accurately represent the overall market.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Demographic: Is a personal characteristics used to categorize consumers. My customers will be categorize based on their age, gender, income level, and marital status. Demographic could also be apply to my employees. Afforded eyes checkup and to add a new non-profit organizations that will help the low income people.

Primary data- this data does not exist, it requires the researcher to communicating with people or making observation about people and situation in order to generate the data. Although it is much harder and time consuming compare to secondary data, it is the most valuable resource for the company since it targets the specific problem that the company has.

The market can be segmented into three consumer groups: 16 to 30 year olds and 31 to 50 year olds who

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Demographics play a large role in aiding businesses with the adequate information to convince the viewers. The main demographics include gender, age, culture, race, and

Demographic segmentation: according to perceive benefits which a product or service may provide and based on variables such as age, gender, ethnicity, education, occupation, income, and family status. For example, retailers can sell items targeting for a certain age group like kids.

Gain insight into the current market segments and growing sectors of the population, along with generational data.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.

Samsung have adopted various marketing approaches in order to increase its brand awareness/recognition amongst its existing and new customers all over the globe. Which includes brand awareness by organizing events, advertisements, fashion outlets, high street shops; giving the quality and required services in a reasonable amount; maintaining the credibility by getting the sponsorships, educating the employee by relevant information and training etc. and giving the importance to its slogan and producing innovative and distinct products.