Marketing Strategy Of Samsung Smart Tv

1720 WordsFeb 11, 20177 Pages
Samsung is brand name with a strong presence in the consumer electronics market . Samsung is the leader in the flat TV industry with 25.2% of the global market share. The company developed new technologies that has made a revolution in the way people watch TV by inventing Samsung Smart TV. Samsung realized that marketing is all about the customer, and how to convince him with my product rather than the comparators ' similar product. This means understanding the customers ' needs and the factors that affect their decision for purchasing a certain product is considered the corner stone for any marketing strategy. Consumers all over the world will view information and their reaction to the same information will be different. That is…show more content…
Market segments may identify a particular age group, such as Baby Boomers (born from 1946-1964) or Millennials (born 1980-2000), that have certain buying patterns and characteristics. The types of demographic Information collected in order to build a profile for the organization. this profile should match the target audience needs and expectations. The demographic research include age, sex, income level, race, employment, location, home ownership and level of education. Additional demographic factors include gathering data on preferences, hobbies, lifestyle and more. demographic profile data collection Demographic profile is the collection of data regarding a specific population. The population who is expected to purchase my product or utilize my service. It is used as the most efficient marketing tool to determine the best way to reach customers and better understand their behavior. The data can be secondary data (already formed data as the data on the internet) , or primary data ,collected by the company employee 1- Data Collection secondary data the data collected from Amazon customer reviews and the frequently asked question regarding the product. also through the general reviews on the internet the secondary data shows 1- Male to Female ratio is 2:1 Samsung’s target market at affluent young men who good at computer games and they are twice as likely to express interest in receiving 3D

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