Marketing Strategy Of Sprint And T Mobile

996 Words4 Pages
Sprint and T-Mobile are both owned both majority owned by large international telecommunications groups. Sprint is majority owned by SoftBank in Japan, and T-Mobile is majority owned by Deutsche Telekom of Germany (Gelles & De La Merced, 5 Jun 2014). The decision to end talks to merge Sprint and T-Mobile companies was a tough decision for Masayoshi Son. Son is a billionaire who controls SoftBank as president and chief executive officer, is an entrepreneur who reshaped Japan’s wireless industry, and has goals of reshaping wireless industry in the United States. Sprint and T-Mobile are the third and fourth largest wireless carriers in the United States. Using the vision by Mr. Son to combine the companies would greatly increase his ability to compete with AT&T and Verizon Wireless for customers. If Mr. Son was to make such a significant decision for his company to merge and purchase T-Moble and create a merger, he should consider the Vroom-Yetton model’s seven questions to help guide him with his decision making style. • Is the quality of the decision important? In the case of the Sprint and T-Mobile merging the decision is very important to Mr. Son and Sprint. If the merger is to go through it would give Sprint and additional 50 million customers, and potential give Sprint the opportunity to compete with Verizon and AT&T. The answer is yes. • Do I have sufficient information to make a high quality decision? Mr. Son being a successful entrepreneur has the expertise and

More about Marketing Strategy Of Sprint And T Mobile

Open Document