Marketing Strategy Of Web 2.0

Individuals and companies can freely interact and share information. Social media has led to building of human relationships that have brought many people together. People in different

I was also directed from Google.co.uk to a number of personal and private blogs and forums that satisfied my search criteria. All these Web 2.0 tools greatly assisted me in completing my task and equipping me with the knowledge to do these again in future. “Web 2.0” is a term coined by Tim O’Reilly in 1999 to describe non – written script web pages. They allow me to improve my knowledge base and develop working understanding of IT systems through the use of Blogs, podcasts and Videos.

In a nut shell the web 2.0 is the way the information is shared, stored, created, displayed, manipulated, and distributed how it effects the internet.

The web 3.0 is the future generation of the web, the Internet more “intelligent”. The future computer will can understand and analyze relationship. Plus, they will be able to analyze a request like “I want to go to the theater and go after eat

In the year 2000, the development of search engines hit its peak. With the world connected to the internet, the acronyms www and .com became popular across the globe. It was known as web 2.0. Since the development of the internet framework by the United States military, research on Advanced Research Project Agency Network (ARPANET) project to secure communication between officers in distant lands advanced. Tim Berners-Lee had invented the World Wide Web almost a decade

In 1999, Tim Berners-Lee wrote Weaving the Web to chronicle the creation and purpose of his major invention—a revolutionary piece of engineering that reinvented the modern world itself: The World Wide Web. In his book, he explained “the Web is more a social creation than a technical one. I designed it for a social effect—to help people work together—and not as a technical toy”. Berners-Lee went on to say “the ultimate goal of the Web is to support and improve our weblike existence in the world,” and then described how humans fall into groups, form bonds, and interact with each other. Ultimately, he believed that human interests are “representable and, increasingly, represented on the Web” (Berners-Lee 123). When Berners-Lee launched his invention, he intended that it be a new medium to assist human socialization—a new platform for people to build communities on the Internet. Twenty-five years after the advent of Web 2.0, referred to as The Social Web, this dream can be regarded as a

Thanks to the fear of the backlash and to have a bigger online presence, organizations are now investing in better customer service and are taking the consumer feedback seriously. The use of social technologies has gone beyond marketing and is now used in the customer service domain and the companies have realized that the cost of retaining the customer is lesser than bringing one onboard. Before the age of social media, most consumer feedback was through phone and e-mail, however now the consumers can directly provide their feedback on the official company sites and the companies will try and

It is also known as read-write web. The technologies of Web 2.0 allow assembling and managing large global crowds with common interests in social interactions. The added advantage of Web 2.0 over its previous generation is to support collaborations and to help gather collective intelligence. The main technologies and services of Web 2.0 includes Really Simple Syndication (RSS), blogs, Wikis, mashups, web services, tags, and etc. In this era of Web, several technologies like JavaScript, AJAX, XML and JSON were emerged. Though there are significant advantages, Web 2.0 has its own limitations. Some of the notable issues are:-

In March of 1989, British engineer Tim Berners-Lee, known as TimBL invented the World Wide Web. Also known as Web 1.0, the World Wide Web was the first readable data in a computer. TimBL, who is currently a Professor of Computer Science at the University of Oxford in the United Kingdom, created a database interaction between web users and the sites. Initially, Web 1.0 had limited options, which did not allow users to provide comments, feedback or reviews. Therefore, it was time to update the Web 1.0 to Web 2.0. The new format was the first editable expression for the World Wide Web with interactional data. Web 2.0 allowed its users to make the connection with the websites, allowing people to make comments and give feedback to the sites.

In 1999, Friends Reunited, the first online social network to achieve prominence, was founded in Great Britain aiming to relocate past school pals. In 2000 more than seventy million computers were connected to the internet. This played as the exposition while it seems it would be the climax of the cyberspace world. 2001 began the rising action with the start of Wikipedia, the online encyclopedia and the world’s largest Wiki was started. As well as Apple selling iPods. iPod’s would give people more access to personal music and then in later years resulting in the iPod touch which enabled people to download apps, games, books, and social networks.

Web 2.0 is often referred to as the second generation of World Wide Web. “Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users.” (Beal,2013). This technology is used on various sites such as eBay, Gmail and Facebook. Web 2.0 makes sharing and collaborating user generated content easier through the incorporation of Adobe Flash, Microsoft Silverlight and Java.

Organisations need a multidisciplinary team to consider the potential impacts of new technologies throughout all their activities. The perspective of a single discipline – for example, marketing – should not be allowed to dominate, nor should the enthusiasm of a small group of evangelists set the agenda. It’s particularly important for Web 2.0 initiatives that they aren’t characterised as the sole domain of the marketing or advertising department. Clay Shirky, author of Here Comes Everybody has a tactic for harnessing the enthusiast, and avoiding the premature commitment to a single course of action. He advises ‘Find the person who's got the big idea, who's got the idea that could transform everything once it's adopted, and lock them out of the building. Do not let them back in

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

This report is based on how the web 2.0, interactive and engagement has impacted marketing management through the supply chain, distribution and customer date facilitating.

Web 2.0 is the internet that allows correspondence between people, companies, and countries. The initial stages of the internet allowed users to receive information from one aspect that was to receive. Web 2.0 allows for data to transfer from the sender to the user and vice versa. Technology today requires companies to open the channels of networking and social media to survive. Web 2.0 has generated consumers that raise the bar for companies expecting to satisfy the customer. The author states, "Web 2.0 also represents opportunities for those who understand and master