Marketing Strategy Of Zara 's Sector Of The Fast Fashion Industry

Zara is the most successful retailer brands of Spanish company of the Inditex group. In May 24, 1975, Zara opened the first store in the coastal town of A Coruna in downtown La Coruna, Galicia, Spain, and opened first retail store by Amancio Ortega and Rosalía Mera. Zara is a Spanish clothing and accessories retailer in

Zara is one of the retail sale format of Inditex group and well-known an international fashion clothing brand which is very famous for its apparel and accessories. Zara is a place where we can buy all the latest fashionable clothes in the world as they launches 10,000 designs every year. Zara is one of the Spain famous fashion clothing brand which is located in 70 countries in the world. Zara company is started earlier in 1975 by Amancio Ortega, a famous business person who planned to enlarge his small factory by opening a big store. In 1988 the Zara Company started to enter in to the international market to expand their business globally. Zara opened first international store in Portugal. Portugal store got a big success and then Zara decided to open a store in USA. By the next year they opened another store in Paris. These all made a tremendous growth to Zara and it became as an iconic representation of Spanish fashion. Zara began to enlarge their business quickly in 1990s. Around the world there are 1763 stores in 2013. In this assignment we are going to discuss about Zara’s strategy structure, infrastructure and process development, work scheduling and its reward products.

This paper presents the findings from objectives (1) and (2). In the clothing market, the competitive strategy of retailers is commonly based on price and product differentiation (Bridson and Evans, 2004; Birtwistle et al., 1998) as there is a significant “polarity” between consumers more concerned about the product

Zara has used numerous innovative strategies to achieve global expansion making it top in the moneymaking brands. Its origin has also played a major role as nearly half of its market is from retail stores within Spain and France. In addition to its success strategies, Zara uses swift response and short time limit to offer a vast clothes choice at realistic prices in its business model. To maintain its position in the international market, it always provides new products in fashion consistently. This consequently enhances its capacity to predict the markets’ need.

What tends to differentiate the prices of clothes is the quality of the material. Materials like cashmere and silk are more expensive than polyester or cotton. In the case of companies that sell purses, which are always in high demand, luxury brands typically use pure leather. These high quality materials tend to last longer and tend to feel better as well. However, quality is not valued as much as it used to be. With the rise of affordable and fashionable clothing, people simply don’t feel the need to spend a lot of money on a clothing item, even if it is of high quality. There is no longer a concern towards sacrificing fashion for being frugal because now everyone can look good. There is no longer a wall separating those who wear

The first Zara store was opened in 1975 and now there are over 1500 Zara stores around the world. Zara is now recognized as one of the top 100 most valuable retailers all over the world mostly thanks to its “fast-fashion” strategy. (Rachel Tiplady, 2006) Zara is famous since it only needs 4 to 5 weeks to design, produce and distribute a new style of clothing while other famous brands usually need 6 to 9 months to develop a new style. Currently Zara has over 200 fashion designers working for it, and it is able to develop over 1,000 new styles every month. Zara is using a “fast-fashion” strategy; it focuses on finding the popular styles of clothing in every different country or area in the world and design large quantity of styles to follow the fashion. Zara believes that more styles mean more choices and more chance to hit the market demand.

Zara is the flagship company of Inditex, an international clothing retailer. Zara began its business as a small retail store in Spain founded by Amancio Ortega Gaona in 1975. In the following decades Zara has grown to nearly 450 store location in 29 countries by the year 2000. Zara consistently accounts for more than 80% of Inditex’s net sales as indicated by Figure 1; linking the success of Inditex to the success of the strategies of Zara.

Inditex, the owner of Zara, first started out in the dressmaking and textiles industry before opening the first Zara store in Spain in 1975. The founders, Amancio Ortega and Rosalia Mera, pride themselves on the idea of fast fashion: incorporating a distribution system that keeps up with continually-changing fashion trends. Zara has a very centralized headquarters in Arteixo, Spain. This allows Zara to have a good grasp on the business processes. They focus on speed and responsiveness by delivering quick and small batches of clothing to stores at precise times. The first logistics center for Zara was built in 1984 and encompassed about 10,000 square meters. Since then, Zara has been extremely successful in the fashion industry, winning over the hearts in Europe and then working to expand to Asia and the U.S. The first US store opened in New York City in 1989, although only a dozen exist in America today.

Zara was founded in 1975 in Spain. Inditex which is the parent of Zara Company was founded ten years later by Co finder of this company, Amancio Ortega . Inditex has 7 other brands like Pull &Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe. These companies have the same sales management approach with a focus on customers. In 1975, Zara opened its first store in A Coruña in northwest of Spain. Today, Zara operates over 2000 stores in more than 88 countries around the world (Lu, 2014).

Under the hard economic times in which the world is currently locked, one would be forgiven to expect that fashion is the last thing on people 's mind, especially the young and the middle-class. This is a population considered as low income and would spend much of their finances in other needs rather than fashion. However, Zara, a Spanish retail fashion giant, has achieved just that by providing clothing and fashion at an affordable price for those conscious of fashion. Zara has made a business out of promoting people to wear fashionable clothes and purchasing them at prices they can afford at Zara stores. The company has enjoyed success in the textile industry owing to its unique business strategy and the brand image. Among many clothing retailers, up to date fashion clothes, affordable prices, fast operations, and brand culture are the main reasons that have enabled the company stays ahead of the pack in the fashion industry.

Zara is a Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. Zara was founded in the year 1975. It is one of the major selling brands of one of the biggest fashion retailer "INDITEX". Zara is now available in 86 countries with total of 1,763 stores worldwide.

Zara is company related to apparel retailing headquartered at La Coruna Spain. It is the top Brand of Inditex Corporation owned. It was founded by Amancio Ortega in the year 1975. The Brand is well known for affordable and fashionable designs of clothing. The company 's target is to secure a big market share among the young and fashion conscious people across the

Zara is an apparel retailing chain owned by the Spanish company Inditex. As of the time

Baker (2008) said “A process that can permit an institution to focus its resources on the best chances with the goals of enhancing volume of sales and realizing a sustainable competitive edge is explained as Marketing strategy.” The effective operation of marketing strategies can help enterprises pinpoint the direction of sale and make a sale planning revolving around market strategies which play an important role in any companies. Fashion enterprises are no exception.

Zara employs one of the greatest and most successful operations strategy in the retail industry is the strategy employed by Zara. Zara being the flagship brand of a Spanish fashion retail giant, Inditex, (Industrias de Deseno Texti S.A.), was founded in 1975 and is engaged in designing textiles, manufacturing and distribution (Dutta. D, 2002). Zara started as a single shop in La Coruna but rapidly expanded to 68 countries. The company primarily operates in the Europe zone, where about 80% of its sales are made with LaCoruna, which is still home of its central offices. Its stores are opened each day and known as one of the fastest growing fashion retailers in Europe. Zara’s entire business operations, designing, sourcing, manufacturing, distribution process and retailing, it gained a couple of successful factors that include: a