Marketing Strategy

2203 Words Nov 11th, 2011 9 Pages
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Table of Contents

Introduction 1 Market segmentation 1 Turkish airlines market segmentation 2 Marketing mix strategies 2 Turkish airlines marketing mix strategies 3 Price 4 Sample Fare Deals for Turkish Flights 5 Place 5 Turkish airlines distribution strategies 6 Promotion 6 Turkish airlines promotioanl strategies 7 Recommendation 8
References ………………………………………………………………………………………………………………………………………9

Introduction
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
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Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or sales of a ‘product’. www.investerwords.com www.marketingteacher.com

Turkish airlines marketing mix strategies:
Product
Product is a key element I marketing mix. Today as products and services become more, many companies are moving to new level in creating value for customers. In the case of Turkish airlines, it offers following products to their customers-
Passenger service – as being a one of the most preferred European air carrier with global network coverage, Turkish airlines’ first focus is quality service to its passengers before the can during the flight. Passengers can buy tickets, check in, make reservation, examine flight timetable, read arrives – departures information, make the transaction of miles and smiles etc.
Catering –Turkish airlines friendly cabin crew welcomes passengers on board with a choice of meals and drinks. Flights for morning, they serve a hot breakfast menu accompanied by butter, jam a variety of cheese and olives, plus fruit salad or yoghurt (alternatively) and a hot breakfast place. Flights for afternoon and evening they served a cold meal menu accompanied by a range of delicatessens products. Flight for night they provide a full hot meal services and range of delicious desserts that are selected. From Turkish and international kitchens are served during lunch and dinner hours.

www.turkishairlines.com
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