Marketing Strategy Plan Methodology

After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:

My thoughts are to have core values that will replace value statements. I believe five core values will be good, easy, and simple. One core value will be “We value people” this value should be respected by employees of the business. All people need to be value in order for the business to be held in high standards. The next core value will be

Core values do not respond to external variables such as fluctuating market trends or product diversifications. They remain constant and are a large component of the organization’s identity.

With these values in place makes sure that each person working within our organization models these characteristics. It helps establish priorities in daily work life and personal life and can help our organization grow. Effective organizations identify and develop a clear, concise and shared meaning of values/beliefs, priorities, and direction so that every employee understands and can

Businesses usually abide by a mission statement to align goals and values establishing objectives toward creating the purpose of providing a service with the intent of promoting a quality product. My mission statement goes as follows...”Quality service and customer satisfaction are the driving force which Taste of Manila and its employees strive to achieve and will settle for

Their mission, vision and purpose of improving and transform lives of individuals, families, and communities would be not possible without the guide and values that the Agency embrace. Five Core of Values that are the foundation for everyday work: Continuous Quality Improvement, Respect, Maximize Individual Potential, Supportive Culture and Integrity.

I believe that it is also important to support an organization culture including some key values including the following: integrity, great customer service, unity, respect and compassion and excellence. (Newstrom, 2014, p. 100).

Values are the fundamental beliefs of a person, and they help guide us in making decisions and how we live our lives. Values are a part of our everyday life and in the workplace. In the workplace, these are the guiding principles that help to define how the corporation would behave. In this essay, the author will identify personal core values and discuss how we acquire and change values throughout life. Also will discuss what values do for us and the importance of values in the workplace.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

An essential component of leadership is to articulate and exemplify the organization's core values. These values must be clear, compelling, and repeated. The leader must both "walk the talk" and inspire his/her colleagues within the organization to also live these values. Values are at the core of individual, group or organizational identity. Values are relatively enduring conceptions or judgments about what is considered to be important to an organization. Agreement between personal and organizational values result in shared values which constitute the benchmarking of a successful business practice.

Core values are a person or an organization's fundamental beliefs, these principles prescribe behavior along with helping people understand the difference between right and wrong, “values are what motivate you in life. They are what guide you along the path of fulfilment, so essentially your values are the foundation of who you are” (C.Worsley). These values are important to have because they are what shape you, they make every person unique. Having a spirit of adventure, perseverance, and having patience are only some of my core values. Knowing what you cherish is very important and is something many people should revise.

The Power of Positivity: I one thing I pride myself on is being one of the most positive people out there. I have been through a lot over my life time and therefore there are only a limited amount of things that bring me down. I show my positivity by always smiling and always laughing. Laughing is something that I cannot control all the time and I tend to laugh at random works such as pudding for no reason. I attribute this to the fact that I am so positive and enjoy all aspects of life.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

A company 's values are the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company 's business and pursuing its strategic vision and strategy.

It is the difference between the desired level of sales & projected level of sales.