Marketing Strategy Recommendations For Travel Insurance

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Progressive is a large company that started the business in 1937. Progressive employs more than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its services through telephone, Internet and independent agents. Progressive conducts business in 48 states and the District of Columbia and has organized these 49 jurisdictions into six geographical regions. The Agency and the Direct Businesses are managed at the local level and have three General Managers, each responsible for two regions. The Claims business area has six General Managers responsible for one region each, with managers at the state level. Sales and Service (which includes Agency and Direct customer service, direct sales

Progressive Insurances target market is everyone who thinks buying insurance is a responsible thing to do. The target market for Progressive is really anyone who wants to insure his or her assets. The person wants to protect himself or herself from possible loss due to damage or injury. The company does not want to direct all its advertising attention to the family or the individual, because that direction may cost the company a potential customer. It is the strategy of the company to be as inviting to as many customers as possible. The target market consist of a number of variables that are determined by the buyer, and their particular situation. Progressive has had numerous advertisements depicting numerous situations that encourage people

The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. “The strategic plan is a long-term (three- to- five years) views of where the organization is going” (Hillestad & Berkowitz, 2004, p. 32). A strategic plan is just that a plan of things to come and how to attain the business or how

State Farm Mutual Insurance Company was founded by George Jacob Mecherle in 1922. Mecherle was a retired farmer, his vision for starting State Farm was to operate fairly and do the right thing for the customer. The continue effort for State Farm is to always be the first and the best choice in the insurance and financial products offered. State Farm operates Insurance in the United State and Canada. Recently, State Farm has gone through a logo change, while the outline of the logo has remained the same, the company as a whole decided on a simpler logo to make it more uniformed and recognizable across the country. The slogan “Like a good neighbor, State Farm is there” was originally written by famed American song write Barry Manilow in 2071. (Fast Facts, n.d.)

The travel nursing industry has been on the upswing for 30 years. Through this three-decade old history, it 's had more ups than downs when it comes to supply and demand. Hospitals and clinics across the country are guaranteed to experience staff shortages from time to time. In addition, many hospitals are being forced to adapt hiring policies to secure higher nurse to patient ratios. Along with the creation of vendor management systems, travel nursing has been a healthy business far and wide. Through the late 80 's, the travel nursing machine experienced its peak with close to 10,000 nurses available. Today, there are 20,000+ registered travel nurses that form part of a $2 billion dollar industry, along with countless staff recruitment agencies sharing in the pie. As of April 2006, there are around 5000 travel nurse openings available; a significant upward climb from the 2500 spots available three years ago. This speaks volumes over the potential of the healthcare travel industry in the future. Travel nursing allows experienced and honed nurses to practice their craft caring for patients while exploring different parts of the country while collecting a salary up to 20% higher than a standard nurse. As aforementioned, the industry has had more ups than downs. Currently, the travel nursing industry is experiencing an up-swing, with experts predicting a high rate of growth for nursing positions in the next decade. According to the latest statistics, there will be a 29%

Medibank was established by the Australian Government in 1976 and is Australia’s largest health insurance and a leading healthcare service provider. Though, Medibank has been stable in the economy, the reforms to privatise the insurance company has been reported for a number of years. In November 2013, The Australian Government had announced that it will proceed with the sale of Medibank. Thus, Medibank welcomes the Government’s announcement and they see this is as great opportunity for the business and the customers. It is assumed that subject to market conditions, Medibank Private will be sold through an initial public offering in the 2014-15 financial years (Medibank). While Medibank has been operating as a commercial business for some time, it is believed the sale will promote more competition within the private health insurance industry, ultimately driving better value and health outcomes for all Australians (Medibank). Provided, with the learnings achieved in this government business relations unit, this essay will draw upon the debates and media news reports on privatisation of Medibank and argue the perspective that the government should not privatise Medibank.

As well-known, Australia is a universal insurance country that every individual have to buy insurance within the country. This have beneficial the Australian and those who migrate to Australia but the deficiency of this policy has brought disadvantages to the individual. This causes the Australian Government confronted with a number of key issues in the healthcare industry. Below are the major key issues that the Australian confronted to.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

a very large product depth since they offer such a wide range of insurance policies. GEICO’s brand facilitates customers to purchase. GEICO’s brand is easily recognized due to the large

itself”. Peter Drucker understood the importance of strategic marketing and how it is core to the success of any business or organization. The healthcare industry has grown to become a national headline that garners much attention on the on both the breakthroughs and issues it faces going forward. As the healthcare industries landscape continues to experience great change compared to the healthcare system we once knew have a marketing plan in place has become critical to the Healthcare Organization (HCO)’s success. Fundamentally, marketing in the context of delivering healthcare is about communication, creating awareness, and attracting new customers. In today environment the healthcare industry has grown like never before due to the nations

Travelers Insurance proudly uses the phrase “Travelers. In-Synch.” The use of the phrase In- Synch signifies their ability as a company to present insurance solutions that stay in-synch with their clients ever-changing life. In 2006, Travelers released one of their most popular advertisements referred to as, Snowball. The commercial presents a man walking down a hill, and then falling causing him to roll at a fast pace collecting everything in his path; people, cars, objects etc. When the “snowball” finally collapses, leaving the members disheveled and confused, a voiceover states “When your insurance is in synch, you can roll with anything. Travelers”. This advertisement leaves customers with trust and confidence that Travelers can handle life’s common issues with ease.

individuals who are insured were willing to travel for medical care if the savings netted from $1000 to $2,400. Lastly over 38 percent of uninsured individuals and over twenty five percent of individuals with insurance are willing to travel abroad for medical care if the savings exceed $10,000 (Herrick, 2007). Overall, the majorities of medical tourists seeks lower prices for medical care and are motivated to travel if the end result reduces the burden on their own pocket books.

There are many recommendations that it has to consider for the next three years. For instance, it has to reduce its cost to the customers. This will facilitate in ensuring satisfaction of customers as a result of affordable prices. Second it should establish other travel branches in different parts of the world the organization may use $3000 for the expansion. This will facilitate in attraction of a large market share which will result to increased profit. The organization should also ensure that it advertise all its services through various media services that will meet many customers with an aim of convincing them to prefer their services as compared to those if other organizations.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and