Marketing Strategy: Samsung: The Marketing Mix Of Samsung

Samsung was launched in 1983, which was one of the leading brand names in electronics. Samsung was first opened in Daegu, South Korea. Samsung means “THREE STARS” in Korean language. Samsung provides all kinds of electronic products, it is worldwide famous. The goal of Samsung is “to devote its talent and technology to creating superior products and services that contribute to a better global society”. To achieve this, Samsung has set importance on its people and technologies. They also aim to create the products and services that provide their customers with the best satisfaction. But that’s not all they also contribute for common interests and a rich life. Samsung has been the the best-known South Korean brand in the world and the world's

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

Opportunities: The major opportunities of Samsung are the entry within the different markets and countries in the region of Asia, Africa and America. The corporate would peek to enter in the different countries to supplement its sales and revenue. Moreover, Samsung would target on the other industries to raise the gross revenue of the group. Moreover, a lot of opportunities in electronic and software section through innovate technology and introduce latest technological phones, tablets and laptops (Krishnamacharyulu, 2011). Through providing the latest technologies, latest hardware and software phones, laptops and tablets the corporate will improve its position in the internatioal competitive market.

Climbing the Global Market with new technology, innovative and creative products, Samsung has secured a position as global market leader in key markets such as smartphones, TV’s, monitors and digital appliances.

Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, Samsung marketing strategy has helped the firm to build trust on every product they

Executive summary: The main purpose of this report is to look at background, vision, mission, products, support services, and market competitors of Samsung Frameworks. Samsung covers a different range of segmentation and customers. It also covers procedures which Samsung Company uses to ensure that their promotional strategies are up to date and relevant to the customer’s needs. It provides different rights to customers with regards to faulty products and unsatisfactory services. The report found that events and networks are very suitable for employees to maintain their referrals.

The art of planning and looking for solutions to achieve goals or solve a problem is best way to define strategy. Samsung gains a position in the market with many of its products due to its commitment .it has been able to gain its repetition due to its branding equity which is built by its branding strategy. This strategy has been able to make relationships with consumers which resulted in higher brand equity. Firstly; product strategy, Samsung has a strategy in owning quality products with enough and good amount of research spent to create top products for its consumers. Secondly, position strategy, its sales and marketing focuses on in chain quality system. Promoting deals is done through biometrics scanners and other messaging systems.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is widely recognized technology company, and well known for its home theater and consumer electronics, such as its smartphones. At Samsung’s website (2016) under the Values & Philosophy section, the company informs the public that:

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

Samsung is a market head in creation categories similar to Slim TVs as well as Refrigerators. Although it is the next biggest mobile phone brand in many countries, it guides in the smart phone part in many

Samsung was established by Lee Byung-chul in 1938 as an exchanging organization. Throughout the following three decades, the gathering differentiated into zones including sustenance preparing, materials, protection, securities and retail. Samsung entered the gadgets business in the late 1960s and the development and shipbuilding commercial enterprises in the mid-1970s; these zones would drive its ensuing development. Taking after Lee 's passing in 1987, Samsung was isolated into four business bunches – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has progressively globalized its exercises and hardware, especially cell telephones and semiconductors, have turned into its most vital wellspring of wage.

Samsung is a multinational company with a range of subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux (Daniel S. 2010). Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The stakes have never been higher, but the risks have never been greater. Apple and Samsung have long been duking it out for the title of king of the smartphone market.

Communication is an essential part of our life and contributes to the world development. One of the best means of communication is by telephone and hence, the appearance of smart phones is considered as a great invention to help people communicate in the most convenient way. Many smart phone company occur but just a few companies can achieve their goal like Samsung, Apple, HTC… by the high quality products and customers’ belief. In fact, Samsung is one of the big smart phone company, which has a large market share in the world – 33% market share in the world, the first place in the smart phone market (Levram, 2013). Therefore, the global competitive advantage plays an important role in the road of mobile domination of Samsung. This essay was written to support people having a comprehensive view in Samsung success as well as analysing some important factor to develop their brand more popularly and effectively.