Marketing Strategy : Target Market

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less contemporary than its major rival, Crunch ‘n Munch. To add to this dilemma, the product diversification strategy that led to the development of several other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

Doughnut Time’s domestic target audience is consumers between the ages of 15-24 who live in urban locations where Doughnut Time is accessible (Stone, 2016). This segment is comprised of high school students, university students and new practitioners (Tonkin, 2016). According to Tonkin (2016), consumers in this demographic are a key market for the fast food industry and provide stability and revenue growth. This target audience is suitable for Doughnut Time as these consumers are less health-conscious than older counterparts and are strongly affected by technology and economics (Tonkin, 2016).

Target Corporation is a large retail Corporation in the world with its headquarters in Minneapolis. The precursor of the Target Corporation is a famous retail corporation of the United States: "Dayton-Hudson Corporation" - established in 1918. First, Target is only a small portion of Dayton-Hudson Corporation. But by 2000, due to a number of changes, the Corporation was renamed the Target Corporation. It is the owners of subsidiaries like Target Financial Services, Target Sourcing Services, Target Commercial Interiors, Target Brands, and Target.com. Target Corporation organizes business with many stores such as Target or Super Target, which sell much different merchandise like clothing, jewelry, electronics, medicines and some groceries. Since the beginning of the 21st century, after rebuilding the brand new identity system, Target Corporation has continued to build more retail stores. Target Corporation has 1,764 stores across the United States and at Target.com. Target has grown and become the second largest retail group in the whole the United States - after Wal-Mart. Target Corporation has higher revenue and earning on Thanksgiving, Christmas and New Year season, which highly increase in working capital than other seasons. While Wal-Mart dominate the retail market with a low price, then Target succeeds in giving Target served customers with slogan “expect more, pay less” by encouraging diversity, providing great value, supporting the community, and protecting

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

When it comes to the consumption of coffee and donuts, I wonder to myself who does the best job at doing so at a reasonable price and who has the most benefits. That is when I decided that I was to put Dunkin’ Donuts and Krispy Kreme side-by-side to see who would be the best in the modern marketing world. In order to do this, I will be discussing the four P’s to differentiate the companies and use other material that was discussed in class. When I started to write this report; my original plan was to use Dunkin’ Donuts and Starbucks to determine which would be better, however these companies are far from comparison and I chose a company that would be more similar in products and service, with that company being Krispy Kreme Doughnuts.

According to Exhibit 5, from 1985-1989, Orange crushes’ market share decreased from 22% (1985) to 8% (1989), this data shows that prior to the entrance of Coca Cola’s Slice and Pepsi’s Minute Maid, Orange Crush had more of the market share which at the time, they were positioned toward groups between the ages of 13-40. Since 1985, Crush repositioned itself to target individuals between the ages of 12-17.

We stands operate during spring, summer, and fall season and we have yearlong online sales. Our online sales ship national and we provide a gift box option. Our containers are attractive, re-sealable and multipurpose for storage and they can also be re-filled. Giving the customers the availability of thirty different flavors to choose from always has then coming back for more. We sell a popular snack product that is a cash business that cost low to produce and has been around for many of years. Our product has been tested thru the years in many markets and has rewarding reviews. Gourmet popcorn is one of the growing small businesses in the industries right now. People of all ages and walk of life enjoy this snack. Our product has allergy friendly for eggs, soy, and

| Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales.

The second target segment is School Children. School children are a very important as children have a large proportion of family expenses (Pewa, 2016). Children often present large brand loyalty (Lamb, 2016). It is believed that children will constantly request a good or service from their parents. Often children might see a product advertised by sporting star and will have an instant connection and want the good or service (MH Practise, 2016).

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years. A study by Technomic confirmed the growth of doughnut shops and identified this segment as the fastest-growing dining category in the country. Further analysis provided by the following figure shows attractiveness and profitability

Krispy Kreme’s product mix constitutes of two things: doughnuts and coffee. This leaves the company very exposed to changes in market demand that can be caused for example, by new and existing diets. The competition on the other hand,

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and