Marketing Strategy by Pizza Hut

Besides, the direct advertisements they produce do attract more customers because the prices that they are selling at are very reasonable and cheap compared to other pizza outlets. For an example, one personal pan pizza in Domino’s costs only RM5 including GST meanwhile even with promotion, a personal pizza in Pizza Hut is RM5.30.

The pizza industry is the number-one meal choice for Americans. In fact, it is consumed so frequently, that in the United States people, on average, consume 100 acres of pizza every day. The Industry is mainly classified into two different sections, pizza chains and independent pizzerias. The top four businesses in this industry are Pizza Hut, Domino’s, Papa John’s, and Little Casers, respectively. In fact they account for 32 percent of the industry sales (Thompson, C-42). The pizza owners not only compete with each other, but there is a new entrant to the industry, the frozen pizza. Furthermore, the industry typically has four options of service for their customers. These include the dine-in option, delivery option, carry out option, and take n’ bake option. Most pizzerias position their stores in convenient areas for their customers. The customer segment that holds 46.3 percent of the pizza industry is people that are 25 to 44 years of age. It is believe that this is due to a majority of these customers having children and needing quick meal options for their family. The overall performance of the industry is strong, however each company varies in their internal strengths and weakness. Also external forces play a role in the growth of the pizza industry. When the economy was week this affected customers and forced them to spend less money. People would cut their spending on eating out. If they did chose to eat out then families chose to purchase pizza that was less

S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the

The purpose of this promotion is to include international students and increase sales of Pizza Hut, besides improving logistics.

chains such as McDonalds, Burger King, and Starbucks. Although some of its locations offered inrestaurant dining and a limited pasta menu, most of Pizza Hut’s (Yum Brands) 34,000 outlets

So in this article, we are doing the SWOT analysis of Pizza hut. We will discuss about the Strengths, Weaknesses, Opportunities and Threads of the Pizza hut. The Pizza hut is an American fast food restaurant. Today, its franchises cover all around the world including in our country, Malaysia. In the year of 2012, Pizza hut outlets in USA are more than 6000 and 5200 stores outlet in 94 other countries. In Malaysia it has over 200 stores outlet.

One of the things Pizza Hut’s American website emphasize is their hospitality. On their website they state, “We make people happy. Pizza Hut was built on the belief that pizza night should be special, and we carry that belief into everything we do. With more than 55 years of experience under our belts, we understand how to best serve our customers through tried and true service principles: We create food we’re proud to serve and deliver it fast, with a smile” (Pizza Hut, 2017). They also stated that the service makes the customer fell at home and treats them like they are family.

Product extension have been made in pizza hut's menu to fulfil the needs of different types of people in Pakistan . Pizza Hut is consider as the competitor of subwich because of the extended items in the menu i.e sandwiches and staters.

Another key factor ‘Taste’ was now the number one driver. Domino’s Pizza Company hopes that they can serve a great pizza with delicious taste to their customer. Across all the markets, Domino’s Pizza has continued on the journey of providing customers with creative, innovative and healthier products that with affordable price and don’t compromise on taste. There are almost hundreds of food ingredients that offer by the company, Domino’s Pizza to satisfy their customer needs.

Pizza is one of the favorite dinner choices but over the past decade, pizza momentum has slowed. Although the pizza industry is far from extinction, the decade long decline paired with the other quick-service categories challenge the segment’s major players to adapt bold and risky decisions to keep up with the fast industry. Enhancing mobile apps and online ordering will help increase sales in the next decade. I anticipate Papa John’s having healthier options in the next decade with all of the health fanatics requesting healthy food to serve to their families.

* However, Pizza huts core business was not built around the delivery system. All of its marketing operational efficiency and product were were focused on the eat in carryout family experience.

Pizza Hutt is mainly known for its pizza’s but it also provides side dishes like salad, bread sticks, special pasta and lunch buffet. It provide services like family-style dine-in locations, store front delivery and carry-out locations, and hybrid locations that offer carry-out, delivery, and dine-in options.

Getting a pizza delivery isn’t normally an exciting experience. You pick up the phone, order the pizza and eventually will have a hot pie in your hand. But, this is not what these Pizza Hut customers experienced at all.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

In conclusion, although Thai customers may be paying for the Pizza Hut brand experience, loss of the brand presents an opportunity for PPCL to rebrand by providing a service and product that effectively caters to the Thai customer