Marketing Strategy for Blackberry Essay example

As a part of the HBCU Alumni Alliance’s Higher Education initiative program; Alumni of Historically Black Colleges and Universities (HBCUs) are concerned about the inadequate representation of minorities in Science, Technology, Engineering and Mathematics (STEM) related professions. Consequently, DCHBCUAA STEM professionals have designed and organized an instructional hands-on STEM workshop for students in grades 10-12, to enlighten them on the different facets of professions available in the sciences. As a part of our community partnership with Kaiser Permanente, we have a workshop scheduled for Saturday, April 29, 2017, from 800 am-5:00 pm, at 2101 Jefferson Street in Rockville, Maryland.

Alumni of Historically Black Colleges and Universities (HBCUs) are concerned about the inadequate representation of minorities in science, technology, engineering and mathematics (STEM) related professions. Consequently, DCHBCUAA STEM professionals have designed and organized an instructional hands-on workshop for students in grades 10-12. The workshop is designed to increase their awareness of the exciting opportunities available in the sciences and to provide an opportunity for students to talk to subject matter experts currently working in STEM occupations.

Lazairdis co-founder of Blackberry which was formally known as Research in Motion (RIM) with his childhood best friend and fellow student Mr. Fregin invented the BlackBerry, with the profits made from a re-designed popular game Reach for the Loops. They created a new and so called revolutionary smartphone industry, and built Canada’s largest global tech business. They founded Research in Motion which was a business consulting electronics and computer science that later focused on developing a wireless transmission of data. Wireless data such as emails, text messages, and wireless terminals. Lazaridis and Fregin were later joined by a student from Waterloo University by the name of Michael Barnstijn, in 1969 the three young men were awarded a $600,000 contract by General Motors for creating Research in Motion. Till this day Blackberry is yet to hold Canada’s top tech spot. Lazairdis held many positions including Co-CEO and Co-Chairman from 1984 to 2012 and as well as Board vice Chair and Chair of the Innovation Committee

Smartphones were becoming much known and everyone wanted to have one. Many students had touchscreen phones, but the rest had a Blackberry or flip phones. Students in school always believed that having a high tech touchscreen phone was the top thing, but that was not what I wanted when I was in high school. When I was in high school I had a Blackberry which didn’t have internet. I thought my phone was decent and it worked fine to call and receive text messages.

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

While attending an engineering conference, I learned of Black Girls Code, Inc. (BGC), a nonprofit whose mission is to introduce young girls to coding and technology. When the San Francisco based organization expanded to Washington, D.C., I stepped forward to volunteer and lead as the Events Coordinator. I collaborated with a Core Team of professionals and led a large group of volunteers to create introductory programming workshops. While there was an overwhelming demand for our programs, the Core Team quickly

As this school is continuously searching for innovative practices to embed enriched learning experiences with the use of technology, this report is intended to examine the policy, ‘Bring Your Own Device (BYOD)’ and make a decision in regards to implementing this policy within this schools learning environment.

In 2009 the company greatly improved usability by upgrading the screen on the phone and introducing a new user interface as well as improving web browsing controls. In 2009 RIM also announced the BlackBerry App World for easy purchase and downloading of BlackBerry compatible applications. (Research in motion, 2010)

PRODUCT RELATED ATTRIBUTES Functional Benefits                   Thumbwheel Trackpad 3G enabled Push mail QWERTY Key Pad Virtual real-time communication BlackBerry Messenger Application World GPRS Secured encrypted mail Mobile Voice System Browser BlackBerry OS7 Social Networking Tethered Modem Camera and Video Recording Music on BlackBerry BlackBerry MediaSync

Smartphones are the new generation of phones which can not only make calls, but also surf the internet, keep a calendar, look at the weather, and give you GPS driving directions. I plan to compare and contrast the Apple iPhone and the Blackberry Storm so that my classmates will get an idea of which would be best for them. Each phone has different qualities and features that will benefit different people. I intend to explain (1) the functions that both phones have, (2) advantages and differences of the Blackberry over the iPhone, (3) and the advantages and differences of the iPhone over the Blackberry.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally

Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).