Blackberry became the focus of RIM. They spent huge amounts of money in R and D department and introduced a number of different models in the coming years. Blackberry started capturing large amount of mobile market share. By 2009 Blackberry created a monopoly in the smart phone industry with record breaking sales. Blackberry has lost its market share to iphone in the past two years. Apple also is facing strong
Case Study #1 BlackBerry’s Rise in Brand Power The Dueling Marketing Strategies of RIM versus Apple Presented by Team Mpyreon: Natasha Gowda Courtney Szabo Ying Ying Choi Chris Hauk Geoff Salt MKTG 1102 Set 1J ATTN: Professor Anne-Marie Webb Hughes Submission Date: October 19, 2009 2 Table of Contents Problem Identification…………….………………………………………………Page 3 Case Findings……………………………………………………………………….3 to 5 a) Facts…………………………………………………………………………...3 b) Research………………………………………………………………………4
due to their high brand awareness toward consumers. Last few years Blackberry phone also becomes one of smartphone that is high demand among smartphone users due to its unique preference. But, now BlackBerry has limited, but dedicated users. They would always boast about its prowess, efficiency and speed but the hate party disregards all such claims. The smartphone market is now peaking and competition is higher than ever. BlackBerry is a premium smartphone manufacturer and people expect it to be really
Motion Rising Louis S. Latimer MGMT530 – Marketing Strategies May 6, 2012 Deb Stockman Southwestern College Professional Studies Table of Content I. Executive Summary 3 II. Situation Analysis 4 a. Internal Environment 7 b. Customer Environment 13 c. External Environment 16 III. SWOT 19 IV. Marketing Goals and Objectives 21 V. Marketing Strategy 22 VI. Product Strategy 23 a. Core competency comparison chart
Status 6 Implementation of Planning Process 8 RIM’s Perspectives 9 Customer Perspective 10 Financial Perspective 10 Learning and Growth Perspective 11 Internal Process Perspective 12 Balanced Scorecard 13 Kaplan and Norton Alternative Strategy Choice 13 References 15 Attachment 1: Five year stock comparison of RIM, Apple, and Google 16 Research In Motion Company Profile Research In Motion Limited (RIM) was founded in 1984 and is headquartered in Waterloo, Ontario, Canada but
the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned
The Dependables “Your stocks are our business” BlackBerry’s Rise in Brand Power The Duelling Marketing Strategies of RIM versus Apple James LePage A00778266 Keith Ebenal A00676512 Salma Sharif A00794613 Jun Kyu Han A00782408 Alvin Yu A00787901 RMGT 1A & FMGT 1M Introduction RIM and Apple are the two main companies in the smartphone market. RIM currently has a majority of the corporate and business professional portion
Marketing management PRESENTED BY: - MURTAZA STUDENT ID: -BO147DHGDHG0415 6/22/2015 Table of Contents Introduction 3 Assignment 1: A review of the STP strategy and the marketing activities of different brands in an industry sector of your choice. 4 Selected brands 4 Meaning and role of segmentation, targeting and positioning (STP) 4 Motivators for the buying decision for Apple, Nokia, Samsung, and Blackberry (what needs and wants might be satisfied through the product) 4 Apple 4 Nokia 5
Company Profile BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software
BUYER BEHAVIOUR MODULE CODE: 4MAM7A41 MODULE LEADER: FRANK AUTON GROUP COURSEWORK ASSIGNMENT “INVESTIGATING THE BLACKBERRY MARKET SHARE DECLINE” CHERRY NAIR 135803821 DESPINA LAZAROGLOU-BRIANI 13501130 FATIHI AGBAJE 13204792 DIMITRIS KASIDOKOSTAS 13534381 GREGORY ZAKHAROV 13556886 WORD COUNT: 3856 Index Executive summary 3 Introduction 4 Objectives 6 Research Methodology