Status 6 Implementation of Planning Process 8 RIM’s Perspectives 9 Customer Perspective 10 Financial Perspective 10 Learning and Growth Perspective 11 Internal Process Perspective 12 Balanced Scorecard 13 Kaplan and Norton Alternative Strategy Choice 13 References 15 Attachment 1: Five year stock comparison of RIM, Apple, and Google 16 Research In Motion Company Profile Research In Motion Limited (RIM) was founded in 1984 and is headquartered in Waterloo, Ontario, Canada but
the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned
The Dependables “Your stocks are our business” BlackBerry’s Rise in Brand Power The Duelling Marketing Strategies of RIM versus Apple James LePage A00778266 Keith Ebenal A00676512 Salma Sharif A00794613 Jun Kyu Han A00782408 Alvin Yu A00787901 RMGT 1A & FMGT 1M Introduction RIM and Apple are the two main companies in the smartphone market. RIM currently has a majority of the corporate and business professional portion
Motion Rising Louis S. Latimer MGMT530 – Marketing Strategies May 6, 2012 Deb Stockman Southwestern College Professional Studies Table of Content I. Executive Summary 3 II. Situation Analysis 4 a. Internal Environment 7 b. Customer Environment 13 c. External Environment 16 III. SWOT 19 IV. Marketing Goals and Objectives 21 V. Marketing Strategy 22 VI. Product Strategy 23 a. Core competency comparison chart
Company Profile BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software
Marketing Plan for Sierra Nevada Brewery MKG310-Introduction to Marketing Portfolio Project Colorado State University-Global Campus Professor CherylAnn Farrell July 15, 2013 Executive Summary The purpose of this document is to create a marketing plan for Sierra Nevada Brewery (SNB); specifically, developing a plan to expand the product line depth by launching a new product variation that incorporates Sierra Nevada’s traditional ale, with the flavor of blackberry. First, objectives
OS Platform War BlackBerry Limited (Nasdaq: BBRY, previously Research in Motion - RIM) is facing many challenges that threaten its future development. Furthermore, some even question its future. This case write-up addresses its past weaknesses and strengths, while providing solutions to current and future problems. Below, we analyze the strengths and weaknesses compared to their competitors: Strengths: Enterprise services - Data Security/Compression: For years, BlackBerry was synonymous with
Research in Motion’s Blackberry Storm Case Study #1 Presented by Simona Antolak, Lianne Hung, Adrian Ver, Michelle Noble, Meghan Hardy and Dexter Holmes. SLAMM’D Inc. Set D 10/22/2009 Problem: What product strategies should Research in Motion use to differentiate the Blackberry Storm from the competition to increase sales? Facts relating to the case: Who: Research in motion, the developers of Blackberry. Mike Lazaridis, Doug Fregin and Mike Barnstijn. When: Sales
Blackberry A paper submitted to Webber International University in partial fulfillment for the Bachelor of Science degree in Marketing Management By: Aleema Jack Date: December 4, 2014 Course: ECO-2412 Instructor: Patricia Wiseman Semester: Fall 2014 History and Demographics Blackberry; also known as Research in Motion, was founded in 1984 by Mike Lazardis
Samsung Galaxy S4 Marketing Plan Abstract This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy, product strategy, pricing strategy, distribution strategy and marketing communications strategy. Samsung