Marketing Strategy for Blackberry Essay example

(EEJFI) would participate in our program as a community partner. I have enclosed a flyer and a proposal describing our STEM program. Please visit our website at http://www.dchbcu.org/ for more information about our community

Since rethinking our programming approach, BGC saw an increase in the number of first-time programmers who attended events. Furthermore, we created a sustainable volunteer base of over 70 individuals by keeping the mission and long term results at the focal point. Through this leadership experience, I gained valuable communication skills and time management skills, especially when leading a group of peer volunteers. My desire to help my community burned deeper, and my confidence to overcome challenges by thinking strategically increased exponentially. Working with BGC has served as a strong reminder that these girls are a younger version of me. I will continue to commit to programs that increase accessibility to ensure that young children, especially girls, are exposed to technology-based enriching

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

I also created a slideshow of all of the Jump Into STEM! projects that we did with students. Furthermore, we displayed the curriculum and teacher's guide both electronically and on paper. Also, since State Farm is a sponsor for the curriculum, we partnered with them to get pins, pencils, and candy to give out at our booth.

In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).

As this school is continuously searching for innovative practices to embed enriched learning experiences with the use of technology, this report is intended to examine the policy, ‘Bring Your Own Device (BYOD)’ and make a decision in regards to implementing this policy within this schools learning environment.

Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:

Lazairdis co-founder of Blackberry which was formally known as Research in Motion (RIM) with his childhood best friend and fellow student Mr. Fregin invented the BlackBerry, with the profits made from a re-designed popular game Reach for the Loops. They created a new and so called revolutionary smartphone industry, and built Canada’s largest global tech business. They founded Research in Motion which was a business consulting electronics and computer science that later focused on developing a wireless transmission of data. Wireless data such as emails, text messages, and wireless terminals. Lazaridis and Fregin were later joined by a student from Waterloo University by the name of Michael Barnstijn, in 1969 the three young men were awarded a $600,000 contract by General Motors for creating Research in Motion. Till this day Blackberry is yet to hold Canada’s top tech spot. Lazairdis held many positions including Co-CEO and Co-Chairman from 1984 to 2012 and as well as Board vice Chair and Chair of the Innovation Committee

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

RIM was a latecomer to the phone application and touch screen technologies, which are currently the most desired options available on the market. BlackBerry App World went live on April 1, 2009 whereas the Apple App Store opened July 10, 2008 and the Android Market now titled Google Play debuted October 22, 2008. It seems that apps were somewhat of an afterthought to RIM and developmentally, they began the race after Apple and Android were miles ahead. BlackBerry is not known to be a “fun” phone, which can limit its consumer market to business-minded individuals and an older age bracket, possibly alienating the vital teen-early

Shakespeare said – „What‟s in a name?‟ Everything..!! BlackBerry – an exotic looking fruit with wine like taste. How did that fruit become associated with terms like business, emails, internet on go? How did BlackBerry – which has become a sort of cult, have its fruity name from? One would think that probably the CEO, Mike Lazaridis or somebody influential from RIM was partial to the seedy fruit. Which “surprise” “surprise” isn‟t True. It‟s got a more logical origin to it. In 2001, RIM

To understand the history of the BlackBerry, it is important to understand the history of the company, Research in Motion. [10]

The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services.

Smartphones are the new generation of phones which can not only make calls, but also surf the internet, keep a calendar, look at the weather, and give you GPS driving directions. I plan to compare and contrast the Apple iPhone and the Blackberry Storm so that my classmates will get an idea of which would be best for them. Each phone has different qualities and features that will benefit different people. I intend to explain (1) the functions that both phones have, (2) advantages and differences of the Blackberry over the iPhone, (3) and the advantages and differences of the iPhone over the Blackberry.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally