Marketing Strategy for Election Campaign

Before examining the each promotion technique, a brief definition of marketing strategy and each type of marketing concepts will be given. Firstly,

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

Winning a campaign is a huge of a Deal. It is not an easy work to do. Also it cost a tons of money in order to win a campaign. Advertisement is one of the best way to promote yourself. But what you need to know before making an advertisement is What strategies should we use in order to get people's attention. There are many different strategies on making an advertisement but three best are Stacking the deck, Glittering Generalities, and Guilt by association. Each candidate are given $1 million to spend on campaign propaganda , advertisement.

Methods of campaigning include print and electronic media, mail, door-to-door, speeches, and phone calls. The most expensive type of campaigning, however, is media ads. This includes television, radio, and print ads. These are also likely the most effective ways to get publicity.

“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.

Companies uses a blend of advertisement, public relations, personnel selling and direct marketing tools to communicate and persuade customers of value of product to them.

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

2 U. S. C. §441b. An electioneering communication is any type of broadcast that refers to an identified candidate for Federal office and is made within 30 days of a primary election. Unions or corporations can create a political actions committee to show their advocacy but cannot directly involve themselves with an identified candidate.

We aim to run ads online, television, and radio so we can reach the largest audience possible. Airtime and website banner ads are not cheap, but they provide candidates a great platform from which to project their campaign’s message.

What is the best way for a candidate influence the voter? By playing an effective advertising. An effective ad is the tool to convince voter to support a candidate. Advertising is a key part of and playing a big role in primary presidential election today. If an ad is effective, then the candidate could win more votes. After reviewing these ads, I think what makes an effective campaign ad is how they communicate, persuade and entertain to viewer. It makes argument and influences the way viewer feel by using the sounds, images and factual claims to persuade and convince people support them.

campaign is about and what we are aiming for. What our purposes... The PowerPoint will help enhance their

Craig Allen Smith’s 2015 update of Presidential Campaign Communication details every aspect of a Presidential campaign from start to finish. Taking into account the trialogue between campaigners, reporters, and citizens, the roles each of them play differ, but come down to the citizen. The citizen is exposed to campaign ads, candidate appearances while they try and weed through the information in order to make a decision on their political beliefs. Campaigners have a different agenda because they most surface, gain their parties nomination, bring the party together of the primary season, and then go on to win the electoral college with 270 votes or more. The third and final part of this ‘trialogue’ are the reporters, which can be on any platform that his an audience.

In the media-savvy world of politics today, crafting and shaping a candidate's "brand" has become a serious and costly enterprise. Modern candidates will spend vast sums on consultants and focus group studies intended to maximize their likability and accessibility, to shape public opinion about them, and most obviously, to get a vote. Aside from flat-out conversion of your opponents' views, the best options a candidate has these days is to try to reinforce existing attitudes or crystallize vaguely held attitudes. A smart TV campaign is a great help in doing this.

Print media. One of the goals for my campaign its reach another target markets. With this media selection, I would I accomplish that by generate a big message that it will reach more than one target market.

news media to try to convey their message and hope the news will air or print it.