Marketing Strategy for Fitness First

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

My time at Walker Ice and Fitness has been great so far. I have learned a lot from everyone including Sandie VanBeek. When I had to start this assignment she was the one who I had to interview since she is the Fitness Manager and she holds many certifications in exercise. When I began asking her about her certifications she made sure to explain that a majority of them came from one place and that is the Aerobic and Fitness Association of America (AFAA). Getting certified from AFAA was the first thing she did. She calls her AFAA certification her primary certification then the rest branched off to encompass a wide variety of things.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

One specific way clubs can accommodate its older members is through fitness. Currently, the older generation presents a large potential market to fitness professionals. If these trainers can provide help to this age’s specific physical and mental needs, they will broaden their training

“In its present form, personal training only dates back a few decades, yet it is among the fastest growing professions in the U.S.” (Holt). In the 80’s and 90’s personal trainers were predominantly heavy lifters who looked like they could soon compete in a bodybuilding contest. The muscular physique automatically qualified each of them as “guru” in the fitness world and helped quickly build a clientele. Towards the late-90's, the situation started to change: gyms became less and less of an intimidating environment for a wide category of people with no desire to become “huge.” Personal trainers of a new generation expanded their specialization to weight loss, cardio vascular

To identify and and explain at least 3 organisation benefits of attracting and retaining a diverse workforce

Diversity in the workplace has always been an interesting topic to explore. When studying the topic, one is able to see how minorities and women do not get the same job opportunities at career growth as non-minorities. The lack of diversity in the workplace can definitely keep a company from reaching its full potential. Our guest speaker Patrick McKay explored different topics dealing with diversity in the workplace that shed light on why trying to diversify the workplace occasionally fails. McKay also mentioned how it is important to be mindful of the location you choose to live when beginning your career. In the article Doing Diversity Right, Derek R. Avery and Patrick F. McKay explain how “managing diversity” in the workplace is vital in today’s workplace. Over the years there has been a greater emphasis put on insuring diversity within the workplace. McKay and Avery explain the importance of creating a diverse environment in which companies promote. It is not enough to solely recruit minorities or women but also the environment of the workplace must allow the individuals to thrive. In the article Warning! Diversity recruitment could Backfire, Patrick McKay and Derek Avery explain how companies should implement diversity into their company programs. Having a company culture that embraces diversity is the key to successfully diversifying a company.

“Fitness trainers and instructors lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercises (exercises for the heart and blood circulation), strength training, and stretching. They work with people of all ages and skill levels.” (Fitness Trainers, 2012). Trainers also preform fitness assessments to measure their client’s

Many factors contribute to a diverse workforce this maximises the potential of all employees, which benefits the organisation reaching its goals both internally and externally.

Coaches and physical fitness trainers are individuals who affect huge numbers of youth and adults involved in sports, fitness, and even those just wanting to get in better shape or lose weight. Great, effective coaches and trainers can either encourage or discourage an individuals’ involvement in sports and fitness. It is important for every person to be involved with fitness and exercise throughout their lives for their own health. Thus, at one point or another, most people will work with a coach or trainer. In all honesty, so many people could be affected positively by a highly effective coach or trainer. Therefore, after reading this blog, my opinion is that every person who wants to become a coach or fitness trainer should work on the attributes and skills in this blog to become an effective, great coach that clients and athletes love. Have a positive influence on a life! I will definitely be working to improve my coaching skills so that I will be considered a great

The mission of this fitness center is to provide fitness in the daily life of all its members, who wish to live a long and fit life.

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

I am currently a Student at San Diego State University studying public health. I am also studying to obtain my group fitness training certification and should be done by the end of this summer season. Health, wellness, and fitness are a big part of my life and I believe that this should be an important part of everyone else’s as well. With this belief and my experience in sales, I think that I would be a great member of the Club Pilates team. Working with people is important and I would love to be a part

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

The world is full of unique people. To reach people that are from all walks of life, you'll need employees who are representatives of all these walks of life. Employees with different backgrounds bring different ideas to an organization. Because today's business environment is filled with people of all age groups, both male and female, and different cultural backgrounds, business' have the opportunity to take advantage of that and us it to benefit there company. You have the younger generation with wide varieties of nationalities that have different views and are able to assist with there knowledge and there background, educational and culturally. Take an