Marketing Strategy for Fitness First

The organisation first opened sites in Leeds, Manchester, Wolverhampton and Edinburgh in 2009; then in 2011, Pure Gym opened its first site in London. In 2013, CCMP Capital Advisors acquires Pure Gym, then in 2014, the company set its target to open between 250-300 gym fitness centres in the UK, by 2020. Later in 2015, Pure Gym owned by CCMP acquires Los Angeles (LA) Fitness company and becomes the UK’s largest gymnastic chain operator by sites and by members, with

The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market,

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

Do not hesitate to join because of your ability to perform as our personal trainer will look after you.

In 2007, California Fitness & Yoga became the first and largest international fitness company to open in Vietnam. It is a 5-star VIP gym with international standards, modern equipment and professional coaches and many other high class services. After 5 years building reputation with 5 branches in Hanoi and Ho Chi Minh City, earned huge profit, they are gradually decreasing their rank and loss customer’s trust.

Fitness is one of the most growing industries in the world. We see it everywhere at the stores, on our televisions, and all around us. We were taught in school that we need to stay fit and healthy or we would become fat and obese. Fitness is so big now because of our recent problems with obesity. The problem with trying to stay fit is it takes and a lot of people do not have time, so companies make workouts that take less than an hour. You look at these people and they are fit there are not heavy people, everybody get results. The sad thing is they were fit from something else and a company just told them to be in this video and we will pay you. The bad thing about the fitness is there are a lot of people that are dishonest and lie about how they got their body. The fitness

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to the gym (Benefits).

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

Today, CrossFit provides accredited training seminars throughout the world. They publish several websites providing extensive free content including workouts, training and support for becoming fit, as well as a growing Journal of extended instruction. They have a worldwide network of more than 5,500 affiliated gyms and more than 35,000 accredited CrossFit Level 1 trainers. They have also created the Sport of Fitness, known as the CrossFit Games, where we crown the Fittest Man and Woman on Earth.

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

• Mr. Sean V. Phillips M.Sc. joined Fitness First PLC in 1993 as General Manager and was appointed to the Board as Director in 1996. Mr. Phillips also serves as Sales and Fitness Director, Mr. Phillips has an MSc in Exercise Science and a BSc Hons in Health and Physical Education. He has been involved in health club management since 1986 including as General Manager of a number of major LivingWell Health Clubs in the UK.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as