Marketing Strategy for Hilton Surfers Paradise Residences

Due to the importance of tourism to the economy of Australia, it is essential that the stakeholders ensure sustainability in tourism, leisure and event management to promote the sector. Good tourism policies, efficient relationship between the sector and the local community as well as environment conservation policies should be enhanced to boost this vital sector. This report aims at highlighting the need for sustainability in tourism, leisure and event management the South Bank in Australia.

Although Island Hotel has made its move towards an environmental friendly hotel but there are more efforts need to be made to achieve this. With 2800 rooms, the consumption of cleaning supplies including scents, soaps, detergents, bleaching agents are enormous and caused damages to the environment.

One means to increasing environmental stability is represented by the reduction of the carbon print. In other words, emphasis is placed on the reduction of the carbon consumed with the scope of decreasing the negative environmental impact onto the environment. Within Australia, this endeavor has been approached at multiple levels, one notable effort being represented by the creation and implementation of a carbon tax. At this level then, the focus falls on the assessment of the tax and its short and long term impacts on the tourism and hospitality industry.

The hotel has acquired various initiatives for sustainability. Some of these are waste reduction, reusing and recycling, constant monitoring of gas, oil and electricity usage etc.

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

Now, in 2008, this issue is of even more importance, and less of a device to attract business from the environmentally-aware demographic.Guest involvement in a more green hotel environment has become more apparent with a recent survey in the New York Times found that 16 percent of hotel guests chose where they will stay based on the environmentally-friendly options available to them and the practices of the hotel. A 2007, New York Times article titled, “Enjoy Your Green Stay,” states that green options for hotels have become widespread so quickly because of the rising cost of energy. It should be no coincidence that

The purpose of this report is to evaluate and analyse the Marriott Hotel chains sustainable tourism development. The hotel has a well-established history of being known as one of the most prestigious hotels. The company operates successfully on a global basis. Marriott has “more than 6,000 properties in 122 countries and territories” (Marriott, 2017a). This Business report will cover the internal and external challenges & issues of implementing sustainable tourism policies, the companies approach to sustainability and the impact of the company’s policies and activities in fostering sustainable tourism in the wider global industry. The Social, economic, and environmental aspects, also known as the triple bottom line will help

In recent years, environmental issues are being a fundamental topic around the world as the public have been aware of the risks to our planet because of the harmful human being, such as deforestation, over-consumption of energy, different kinds of pollution, over-construction, which are incurring serious climate change and global warming. The replacement on the Millenium Development Goals to 17 sustainable development goals also alerted people to concern about how to make a better environment in a sustainable way under a high density urban city, where there are constructions contributed to this community. Especially in hotel industry, a surge of travelers leaded to the increase of hotel, which required plenty of land, energy and resources to achieve this huge demand. However, there are several factors we need to consider before the launch of the project, which are how to design a sustainable green hotel with a long term vision instead of becoming a ‘stranded asset’ in the future. So, in the following is my location and design of my hotel, considering environmental factors and integrating five sustainable development principles in my concept.

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

In the present, sustainability is increasingly seen as an important factor in our society, especially in organizations such as accommodation provider or tour company. According to Ullman (2009) Sustainability practice is very important, because all the actions that we make today will affect everything in the future, therefore we need to make flexible decisions at present in order to avoid some negative consequences. By adopting sustainability practices, companies are able to gain competitive edge, increase their market share, and boost shareholder value (Frandsen, Morsing, Vallentin, 2013). Sustainability issues does not always refer to environmental sustainability but also relate to economic and social sustainability. This report will discuss and identify the most important sustainability issues that Four Season Hotel Sydney is facing, then apply an appropriate tourism sustainability criteria and assess how this hotel is addressing sustainability, finally talk about how to improve sustainability practices and recommendations.

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,

At last, the ecological element is also important when investigating the business environment and the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel industry to be socially, dependable it must finish numerous approaches, for example, submitting to the energy consumption laws, lessening carbon footprint, and connecting with the local community. Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination spots are intensely influenced and sustainable tourism must be practiced to save natural resources (Levonsky & Conley, 2004).

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on

The hospitality industry is an industry that heavily relies on the experience economy. It is essential for hotels and restaurants to gain a competitive advantage through differentiation to create and provide unique experiences for customers. After all, customers not only pay for products, they also pay for the services provided, embracing the experience economy. There are seven marketing strategies to achieve this goal, two of which are “Physical Evidence” and “Process”. This paper will be discussing these two strategies and how the hospitality industry uses them to create memorable experiences.