KFC Swot Analysis Essay

Every company has a set of strengths, weaknesses, opportunities, and threats. Even Foot Locker with its dismal situation in the United States still has strengths and opportunities. When doing any type of company analysis these categories need to be considered for they can be a clear indicator if this particular organization has a possible future. SWOT analysis involves specifying the objective of the business venture

KFC is a Fast-Food chain based out of Louisville Kentucky by a man with the name of Colonel Harland Sanders. Colonel Sanders went from being a military man to a cook who created the “soon-to-be world-famous recipe more than 70 years ago” (About KFC). This recipe consists of a list of secret herbs and spices Colonel Sanders had scratched out on the back of the door in his kitchen (About KFC). With this recipe, Colonel Sanders opened the first KFC in 1952 quickly expanding within the United States and eventually globally to more than 20,500 outlets

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

SWOT are stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important step in managing marketing activities. Through this analysis method we can analyse the strengths and weaknesses of a firm from its internal environment. The internal environment is factors like production cost, marketing skill and financial. Meanwhile, for opportunities and threats can be analyse through the firm’s external environment. The external environment are PESTLE which is an acronym for Political, Economy, Social, Technology, Legal and Environment. By doing SWOT analysis the marketers can know the strength and opportunity to focus on, and weakness and threat to avoid.

“SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose to

Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.

Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.

A SWOT analysis assesses the company’s strengths, weaknesses, opportunities and threats to provide competitive observation into the potential and basic issues that affect the overall success of a company. Furthermore, the essential objective of a SWOT analysis is to analyze and designate every important aspect that could positively or negatively affect the success to one of the four classifications that provides an extensive examination of the company. If properly utilized, the tool can be used to develop business strategies, identify improvement opportunities, and position the company so that is can have a competitive advantage. Strengths are positive internal attributes that are within the company’s control. It is used to help identify what the company’s current status is and how successful can be if it maintain the status. Weakness is another category that is analyzed internally and externally, by analyzing internally, management goal is to identify areas that can be improved. Through this tool, it will identify what is preventing the company from achieving competitive advantage, could it be limited resources, poor physical location, limited expertise or old or limited skills and technology systems? Opportunity identifies areas within the organization that can be expanded, it

KFC was formerly known as Kentucky fried chicken and headquartered in Louisville in United States .Founded Colonel Harland Sanders, KFC is known mainly fried chicken, which is usually served in a bucket. KFC is one of the few brands in America that become the rich, decade’s long history of success and innovation. It all started with one cook who created the famous recipe in the world soon to be more than 70 years ago, there are more than 18,000 KFC outlets in 115 countries and territories worldwide (wisnudewobroto, 2016).

Origins: KFC is one of the American multinational restaurant chain, is also the world 's second largest fast food and the largest Fried Chicken chain. KFC was founded by Harland Sanders in 1930.

KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. KFC was founded by Harland Sander in year 1930 and went on to franchising in 1952.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

Kentuchy Fried Chicken(KFC) is basically a fast food restaurant which is the first company to is specialized in fried chicken.It have been founded by Colonel Sandor and the first headquarter of the company is at  Louisville,Unites States.The company is the second largest restaurant chain by comparing their sales in the world after Mc Donalds.The company have almost 20000+ locations globally in 123 countries and territories all around the world.KFC is the only company who owns Pizza hut as their secondary company which makes popularity in their products.On that time,KFC was the only company who expand their food chain internationally which results a huge success for their company.The company have opened some retail shops at Canada,Jamaica and