Iphone 4s Marketing Strategy

The functionality of the iPhone’s operating system is so smooth and advanced, it out performs Android operated device. Apple’s innovation and creativity has helped it to become the best mobile operating system on the market, “Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

Smartphones are combining cellphones and PDAs (Personal Data Assistant) into a single device system which offers some more than just a basic computer. The IOS is the Apple operating system, which allows you to multitask, create folders, and tethering’s that allows other devices to share the phones Internet connection. The IPhone matches with ITunes unlike other smartphones, so your ITunes on your computer is right there on your phone. The first four versions of the IPhone you would have to have a computer to set it up, but with technology booming with IOS 5 you are able to set up your IPhone on the phone itself for those who don’t own a computer. The IPhone IOS 5 connects to Apple’s App store, which offers the users thousands of applications for use on the IPhone. The IPhone has different hardware from other smartphones. Reports say that the battery life is

“The iPhone is an integrated cellular telephone and media player developed and marketed by Apple. The device combines the main functions of several popular electronic gadgets in a single device, with a shared interface and integration between them. In addition to its primary function as a cellular

When Apple first released the first iPhone is had a basic set up for their users to understand the software, ever since the first iPhone became famous every iPhone after that has had the same basic structure of software, but after every new iPhone they release they also improve the speed processor and other problems they find with the latest model iPhone (under the hood).. A pro to the iPhone that had everyone waiting overnight for is the Apple 's iMessage, which allowed the carrier to see when their message was delivered and read by the receiver (under the hood). That was something Android and any other smartphone didn 't provide, it was the new and improved.

However, because of the fact that Apple refuses to allow other manufacturers to use the iPhone’s IOS software, there are only six models of the iPhone. Differences in appearance are evident as well. For example, higher-end Android phones have been noted for their screens that are much larger than that of the iPhone. However, this limits the screen’s resolution, which is much greater on the iPhone for this very reason.

Compatibility –All Apple products work hand in hand with each other. For example, the iPhone and iPod will work with laptops and desktops.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

An Apple iPhone is a popular multimedia, internet based smartphone sold and marketed by Apple, Inc. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and 3G connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one.

▪ Introduced in 2007 with AT&T as the exclusive provider ▪ 3G version launched in 2008 with

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Another famous device manufactured by Apple is the iPhone. The iPhone is the world’s first smart phone. This device is like having a handheld computer. It provides some of the same functions and features that a full computer does. It also allows the user to browse the web and check email. Not only does it provide features from a computer, but it also allows the user to send and receive

This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy, product strategy, pricing strategy, distribution strategy and marketing communications strategy.

We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.