Marketing Strategy of Burger King

1825 WordsJan 9, 20138 Pages
Marketing Strategy of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy of Burger King…………………………………………………………………..6 7. Pricing Strategy of Burger King………………………………………………………………………………….7 8. Conclusion…………………………………………………………………………………………………………………7 9.…show more content…
They actually achieved their overall marketing strategy and possibly that was the reason of Burger King to become such a powerful company. From past to present, Burger King continued and also developed their positioning strategy. Following technology and trends, they used each involvement to improve their quality, to satisfy customer needs and to keep people’s attention alive. It seems that Burger King has been quite successful at deciding and applying their positioning strategy as we can easily say that Burger King has become a universal love mark. Brand Equity of Burger King Brand equity is the positive effect of knowing a brand name on people’s mind. We can also explain it as the willingness of customers to pay more for a chosen brand. Basic element of brand equity is trust. The more customers trust your brand, the more money they would like to pay. Burger King is one of the companies that have high brand equity as they have always been careful about quality of their products and health care. Moreover, Burger King is growing its brand equity by strong customer relationships and customer satisfactions. Communication Strategy of Burger King Communication strategy of a brand simply defines the ways of reaching to the customers. As the marketing concepts and styles evolve in time, communications ways are evolving too. There are some communication tools; advertising,

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