Burger King Essay

Brand equity is a consumer-based concept (Elliot 2017) and strategic asset of a company that encompasses the idea of the added value a brand contributes to a product. Influenced by consumer choices, it is the characteristic of a brand that indicates high levels of performance and determines the success of companies.

Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that

Burger King is McDonald’s direct competitor. This is because they provide very similar services under the same category of fast food. They also have a similar target audience to that of McDonald’s where they try to attract the attention of teenagers and young, working adults. Burger King’s tagline is ‘Have it your way’. This gives them a sense of ‘authority’ since they are the ones in control of being able to make the purchase decision. Burger King was ranked 62nd on Forbes’ Annual List of Valuable Brands in 2016, with a total brand value of $3.2 US Billion

Kroger tracks each customer as an individual and it has had a loyalty program for more than a decade. Kroger will send carefully designed coupons to an individual family and analyze each customer’s preferences. They create a DNA on each customer and to find out what drives their behavior. Now Kroger is cooperation with ISIS the mobile payment alliance. It means Kroger can know how the customer chooses to spend money and then can deliver coupons to the mobile app (Bells).

Supply chain management plays a very crucial role in the success of any organization and how it can cater to a customer’s need and provide the maximum satisfaction. Supply chain management is essentially managing the flow of goods/services of an organization. It involves raw materials storage, transportation, inventory management, distribution and procurement.

The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers' original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler". This strategy proved to be so successful that they later required all of their franchises to use the device. After the company faltered in 1959, it was purchased by its Miami, Florida, franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years (eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.

McDonalds marketing strategy is aimed at the fact that their focus is not so much on being the biggest fast- food restaurant chain. It is more focused on being the best fast- food restaurant chain. Their biggest marketing factor is the promise of being “fast and convenience”. Here, there are four marketing that are used by McDonalds which is marketing mix or also known as ‘4P’:

Cultural - Burger King focuses on trying to make their food seem healthier to appeal to the part of society that tries to eat all natural food. Burger King also appeals to those who wish to have a unique experience with the motto “Have it your Way” being their tagline.

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

Burger King has made a big impact on people and changed the environment they work in. They have given their employees and others a chance to progress and reach their dreams and to me, that’s something every company should strive to achieve. Seeing a person smile is the most rewarding thing.

Burger King was founded in 1953 and is one of the leading hamburger and sandwich fast food restaurants on the market. The company has grown so much that today it's operating in more than 70 countries and 90% of the restaurants are privately owned franchises. Using successful marketing strategies Burger King has managed to hold a strong position on the market, despite the strong competition and the challenges that can occur. It's biggest competitor, McDonald’s

Burger king is a world-wide known fast food restaurant. Everyone has visited Burger King at least once in their lives. It was founded in 1954 in Miami by David Edgerton and James McLamore. Obviously it is served globally and the revenue is 4.05 billion. The company’s mission statement is as follows, “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” Burger King's mains aims is to be the top market leader in the fast food industry. There are other very tough competitors out there in the market such as McDonalds. McDonalds currently holds the top position and therefore Burger King aims to be the franchise that will take over McDonald and allow the franchise to grow literally

How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee?

Burger King was managed have some growth by 2008 in the industry but due to above mentioned failures in marketing they had fallen behind again in year 2009. Following these incidents their marketing chief resigned from the company, also another executives resigned from the company following him. In 2011 they have detached with their advertisement agency after seven years. And Burger King attached with a new advertisement agency. But at that time they were too late, in late 2011 Burger King lost their number 2 position in the market to

Burger King Holdings,inc. was been founded in 1953.Burger King is the world's #2 hamburger chain after Mc Donalds. By the early 2000s Burger King is a little left behind. “years of under-investment left it struggling in its rival's shadow by the early 2000s.” although a lot of consumers agree that it meals taste better than McDonald ones but It doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for $2.26 billion, it recovered its latitudes of the