Marketing Strategy of Burger King

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Marketing Strategy of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy of Burger King…………………………………………………………………..6 7. Pricing Strategy of Burger King………………………………………………………………………………….7 8. Conclusion…………………………………………………………………………………………………………………7 9.…show more content…
Technologic environment is another aspect that companies should follow strictly. For Burger King, technological developments for cooking or charging money will provide faster service and through that, customer satisfaction. Political environment is about laws and government agencies and restrictions. Food service is a fragile sector, full with restrictions and legislations. Therefore, Burger King should show regard to these restrictions and differences of them between each country. Finally, cultural environment is another important part of macroenvironment. Eating habits and personal relationships differ from country to country so marketing managers of Burger King should make sure that products and advertising actions are suitable with the country they are made in. To conclude, not only for Burger King, for all companies knowing and analyzing the marketing environment is an indispensable rule to be successful in a market as each segment of each country shows differences and expect different attitudes. Segmentation Strategy of Burger King Segmentation is dividing market into smaller groups according to a criterion like their needs, wealth, or locations. Main aim while segmenting consumers is matching each group’s needs and wants with exact products. Basic criterions of market segmentation are geographic, demographic, psychographic and behavioral attitudes. Burger King uses all of these
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