Marketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash

15871 WordsNov 6, 201264 Pages
1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries. And this legacy has helped us develop a bond of trust with our consumers. That guarantees you…show more content…
| |1.4 Master brands | |Dabur - Ayurvedic healthcare products | |Vatika - Premium hair care | |Hajmola - Tasty digestives | |Real - Fruit juices & beverages | |Fem - Fairness bleaches & skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning

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