Australia’s prevalent air carriers are: Qantas Airlines, Ansett, Pacific Blue Airways, Airnorth, and Qantas’ lead competitor Virgin Blue. Qantas is distinctive in that the Group is Australia’s oldest, most recognized, and most on-time carrier. All carriers are facing serious economic challenges from the rising cost of labor and fuel, government regulation, and competition between them. In anticipation for such trials, Qantas CEO Alan Joyce launched a five-year plan in 2011 to restructure Qantas’