Marketing Strategy of Jupiters Gold Coast Hotel

The resort is saddled with dangerous risks for the gamblers and residents, the social implications of which were discussed, economically. People in social housing can’t afford to stay in the area, and regular people can’t afford to live, shop or eat there either, due to the catering to wealthy customers. Furthermore, the Australian government has waived penalty rates - people who used to be paid for weekend work to compensate for the lack of time off are now poorer and worse off, which leads to even less of a diverse community around the harbour. Alternatively, the lack of lock-out laws bringing more people to the area than locals could be seen in a positive light. According to Crown Resorts Limited Corporate Social Responsibility Report 2013, in reaction to the Melbourne resort, Crown Resorts graduated over 6 000 apprentices and trainees, provided employment for 15 000 people and invested $2.7 billion in tourism. Combined with the tax revenue from gamblers’ lost money, the resort would boost Australia’s economy substantially and increase tourism in Sydney. However, it does not specify if these apprentices’ skills could be useful in life apart from how they are used in a casino, or how much of this money will go towards the betterment of Australia and not towards already multi-millionaires’

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

The International Airlines industry will benefit over the next five years, as the number of tourists significantly rises up every month. Especially, there are more and more people from China are visiting Australia, which will provide Qantas with a great revenue. However, the competitors of Qantas, with low-cost tickets, can have a big pressure on Qantas and lead to decrease in price. Although, there will be a greater demand from Australians and international travellers to purchase tickets from this industry. The demand of the company is planning to rise at an annualised 1.2% over the next

Las Vegas is one of the nation’s favorite points of interest for vacationing. It’s a 24-hour/ 365 day a year city where anything is possible. With Las Vegas being a loved past-time and where dreams of striking it rich can came true, there is another side that no one bothers to mention, the reality side. Las Vegas has many attractions and more casinos than any other place in the world. They offer entertainment for the whole family, unique marriages, and most recently plenty of activities for children. Which means that companies must position themselves to be continuously communicative to their potential consumers, including the kids (Kotler, 2010, p. 210). Which also leads me to think that Las

The MGM attracts five types of customers; recognition seekers, escapist, reward seekers, socializers, and professionals. Escapist seek a getaway to entertainment sections and resorts located in different areas. The reward seekers are driven to visit the business due to their vested interest in rewards that casinos tend to offer. Socializers require a form of engagement where they get to meet different people as a form of distraction out of the ordinary way of life. Professionals make a living out of casinos and pay close attention to what a casino offers.

Our current customers are mainly from overseas; there is a big part of our customer groups from China and Malaysia. Which means we don’t have much local customer here in Australia, I wish to set up a marketing campaign to reach for local customer, increase our market share, raise the brand awareness. At the moment the real estate selling from local customer is not doing good, so I want to focus this campaign to increase the selling of the real estate side.

The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a

According to the Oxford University Dictionary (4) a hotel is a commercial establishment offering lodgings to travelers and permanent residents, often having restaurants and

employees or other consumers. On this report we will have a look at importance of internal and external information and its effects on Londonair sales.

As part of the requirements for Marketing Fundamentals, I was assigned to do research on an Australian company and their current marketing strategies; and then recommend improvements to the marketing plan. This paper is submitted in fulfillment of course requirements.

Mandarin Oriental Hotel was founded in year 1963, in Hong Kong, China by Simon Keswick with a group of members. The hotel is located beside the Kuala Lumpur landmark building, Petronas Twin Towers. Mandarin Oriental Hotel is a five- star luxury hotel with elegant environment, spacious rooms, and variety of leisure facilities. This hotel also has a dining restaurant which offers variety of dining options.

Marketing planning is important in the development of products and services that meets the needs of the target market; in this case it will be towards the Business Traveler.

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on

The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011. In addition to the portfolio expansion Steigenberger invests extensively, for example in its famous Grand hotels in Stuttgart and Duesseldorf.