Marketing Strategy of Kfc

4922 Words Nov 15th, 2012 20 Pages
Preface
This report focus on KFC marketing strategies, its marketing environment , demographicfactor ,marketing factors. We designed a report to provide a brief description about itsmarketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools.In addition to it, this report includes a research base survey on KFC. We all have triedour level best to fulfill all the requirements mentioned to us. Now its depend upon thereader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan.
Acknowledgement
In the name of Allah, the most beneficent & the Merciful.Firstly, we all likely to thank mighty Allah who provides us
…show more content…
KFC is following of market penetration, marketdevelopment & product development for increase its customers. IT is following production, marketing & social marketing strategies for increasing its market share andgrowth.
1) HISTORY

KFC (formerly known as Kentucky Fried Chicken) is the project of GrayMackenzie Restaurants International Ltd. Founded first by Col Harland Sanders;KFC is known for its fried chicken.

More than 10,000 outlets in the world.

It was launched in 1997, Gulshan-E-Iqbal, Karachi.

Presently in Pakistan, it is been operated by Cupola, a Dubai based multinationalcompany involved in several business.

In Pakistan, currently it has 43 branches.
2) KFC VISION STATEMENT
Food, Fun & Festival, this is what KFC is all about. Leading the market since itsinception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be itColonel Sanders secret original Recipe Chicken or the Hot & Spicy Version, every bite brings a YUM on our face. At KFC we can proudly say, “We Do Chicken right ”.
3) KFC MISSION STATEMENT 
We are committed to customer satisfaction through offering high quality withexcellent services and good value.

We take great pride in serving each other, our customer and our communities.

We seek continuous

More about Marketing Strategy of Kfc

Open Document