Marketing Strategy of Low Cost Tablet

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Effective Marketing Strategies for MARKS-V Tablet Effective Marketing Strategies for MARKS-V Tablet Submitted by GROUP 9: Allvin Muthunayagam - PGPEX 4/9 Kinshuk Bharmer - PGPEX 21/9 Mohneesh Saxena - PGPEX 22/9 Rishi Malviya - PGPEX 34/9 Soumya Srinivas - PGPEX 43/9 Vipin Kumar Tyagi - PGPEX 55/9 1 |Group-9|PGPEX-9| IIM Calcutta| Effective Marketing Strategies for MARKS-V Tablet Contents: 1. Industry Outlook and Company Profile 2. STP for MARKS-V Tablets  Segmentation  Targeting  Positioning  Promotion 3. Promotion 4. Distribution Channels 5. Competitor Benchmarking 6. Pricing 7. Porter’s Five Forces Analysis 8. Product SWOT Analysis 9. Service Management 10. Conclusion 11. References 1.…show more content…
Further, since the product is in its introductory phase, more spend should be on advertising. The strategies to be followed for each of the captioned segment are enumerated below: 4 |Group-9|PGPEX-9| IIM Calcutta| Effective Marketing Strategies for MARKS-V Tablet 1. Promotion Strategy: B2B Marketing: In this segment, the main focus would be on the Government entities. The product could be sold as a solution with ERP, for streamlining their internal processes and record keeping. Focus would be on the usability of the product, the price and minimal training required to be given to staff. Two of the departments within the Government which could be suggested is that of the teachers (in Government schools) and traffic police. Also in focus would be on the corporate, service providers such as taxi aggregators (eg. Uber/Ola), and online marketplaces (i.e. Flipkart, Snapdeal), who could use these tabs for use by their representatives. Another

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