Marketing Strategy of Low Cost Tablet

3773 Words Aug 21st, 2015 16 Pages
Effective Marketing Strategies for MARKS-V Tablet

Effective Marketing Strategies for MARKS-V Tablet

Submitted by GROUP 9:
Allvin Muthunayagam - PGPEX 4/9
Kinshuk Bharmer - PGPEX 21/9
Mohneesh Saxena - PGPEX 22/9
Rishi Malviya - PGPEX 34/9
Soumya Srinivas - PGPEX 43/9
Vipin Kumar Tyagi - PGPEX 55/9

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|Group-9|PGPEX-9| IIM Calcutta|

Effective Marketing Strategies for MARKS-V Tablet

Contents:
1. Industry Outlook and Company Profile
2. STP for MARKS-V Tablets
 Segmentation
 Targeting
 Positioning
 Promotion
3. Promotion
4. Distribution Channels
5. Competitor Benchmarking
6. Pricing
7. Porter’s Five Forces Analysis
8. Product SWOT Analysis
9. Service Management
10. Conclusion
11. References

1.
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Further, since the product is in its introductory phase, more spend should be on advertising. The strategies to be followed for each of the captioned segment are enumerated below:

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|Group-9|PGPEX-9| IIM Calcutta|

Effective Marketing Strategies for MARKS-V Tablet
1. Promotion Strategy: B2B Marketing:
In this segment, the main focus would be on the Government entities. The product could be sold as a solution with ERP, for streamlining their internal processes and record keeping. Focus would be on the usability of the product, the price and minimal training required to be given to staff. Two of the departments within the Government which could be suggested is that of the teachers (in Government schools) and traffic police.
Also in focus would be on the corporate, service providers such as taxi aggregators (eg. Uber/Ola), and online marketplaces (i.e. Flipkart, Snapdeal), who could use these tabs for use by their representatives.
Another
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