Marketing Strategy of Mcdonald's Corporation

Strategy models organize a strategic arrangement, or model, intended to enhance a procedure. Associations utilize strategy models to enhance operations and meet their objectives. The improvement of such a model requires distinguishing the key goals of an association, recognizing the key segments or ventures of the procedure driving from a beginning stage to the accomplishment of those objectives and making methods for expanding the procedure for ideal yield and the accomplishment of the expressed goals. Strategy models are of changing degrees of multifaceted nature.

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

Since its conception over seventy years ago, the McDonald’s Company has since become synonymous with the idea of greasy, iconic fast food complete with a meal of a Big Mac, French

• Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation.

Target Corporation is a large retail Corporation in the world with its headquarters in Minneapolis. The precursor of the Target Corporation is a famous retail corporation of the United States: "Dayton-Hudson Corporation" - established in 1918. First, Target is only a small portion of Dayton-Hudson Corporation. But by 2000, due to a number of changes, the Corporation was renamed the Target Corporation. It is the owners of subsidiaries like Target Financial Services, Target Sourcing Services, Target Commercial Interiors, Target Brands, and Target.com. Target Corporation organizes business with many stores such as Target or Super Target, which sell much different merchandise like clothing, jewelry, electronics, medicines and some groceries. Since the beginning of the 21st century, after rebuilding the brand new identity system, Target Corporation has continued to build more retail stores. Target Corporation has 1,764 stores across the United States and at Target.com. Target has grown and become the second largest retail group in the whole the United States - after Wal-Mart. Target Corporation has higher revenue and earning on Thanksgiving, Christmas and New Year season, which highly increase in working capital than other seasons. While Wal-Mart dominate the retail market with a low price, then Target succeeds in giving Target served customers with slogan “expect more, pay less” by encouraging diversity, providing great value, supporting the community, and protecting

1. Answer the questions for the case “integrating McDonald 's Business, Human Resource, and Staffing Strategies" page 49, Chapter 2. [ 15 Marks]

Kroger tracks each customer as an individual and it has had a loyalty program for more than a decade. Kroger will send carefully designed coupons to an individual family and analyze each customer’s preferences. They create a DNA on each customer and to find out what drives their behavior. Now Kroger is cooperation with ISIS the mobile payment alliance. It means Kroger can know how the customer chooses to spend money and then can deliver coupons to the mobile app (Bells).

McDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report

After I performed an internet search for “low-cost provider” 3 companies that are pursuing a low-cost strategy in their respective industries that stood out to me were Walmart, McDonald’s, and IKEA. These firms have achieved competitive advantage. Walmart has achieved competitive advantage by using the low cost provider strategy and providing consumer products at lower prices. Walmart’s slogan “Save Money, Live Better” shows the company’s strategy. In order for Walmart to produce reasonable price products, the company buys from cheap domestic suppliers and low-wage foreign markets which allow Walmart to sell products at low prices.

They achieved amazing consistency by devoting more attention than anyone else to field service and training at store level. Production was concentrated in huge plants devoted exclusively to McDonald’s. McDonald’s also started with tiny suppliers and grew with them displaying great loyalty.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.

"i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world."

Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise