Marketing Strategy of Micromax

Porter’s Five Forces was developed in 1979 by Michael Porter as a framework to assess and evaluate the competitive position of a company in an industry. It is based on the theory that there are five forces which identify the attractiveness and competitive strength of an industry. It is helpful to gain an understanding of a firm’s current positon and the position that the firm may look to capture in the future. Porter’s five forces are also used to

Michael Eugene Porter is an economist, author, advisor and a researcher. He is the creator of Porter Five Forces theory, which is a framework for a business. The model “identifies and analyzes five competitive forces that shape every industry, and helps determine an industry 's weaknesses and strengths” (Investopedia LLC, 2016). The five forces are competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of new entry, and threat of substitution. This is a very important theory which a business can strengthen their position.

In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion.

* Though integrated marketing communications is further than just an advertising movement, the bulk of marketing dollars is used up on the creation and division of advertisements. Therefore, the greater proportion of the research budget is also exhausted on these elements of the campaign. The researched elements can be applied once the marketing pieces have been tested: letterhead, logistics, customer service training etc. to complete the IMC cycle

The Porter Five Forces model helps to simplify the business decision-making process by breaking down business situations into five key areas, which include Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution and Threat of New Entry (Mind Tools, 2011). By using this

At its core, Porter’s 5 forces describes a firms overall ability to compete in a market. We discuss our analysis of the 5 forces and how they affect SAS Corporation and its stakeholders. Please examine Figure 1.1 to view a diagram that depicts the 5 forces.

The purpose of this paper is to identify and analyse the ‘Segmentation, Targeting and Positioning’ (hereafter referred to as STP) marketing strategy used by ‘amaysim Australia LTD’ in the mobile telecommunications market. This will be studied through identifying the specific target markets, segmentation variables and comparing product offerings, specifically the ‘$50 Mobile Phone Plan’ against fellow competitors in the market.

Walmart is a fortune 500 multinational company that operates a number of retail stores and warehouses. Walmart has around 11,000 stores in close to 27 countries. It has stores in many countries including Japan, Brazil and Canada. This headquarters is located in Bentonville Arkansas. Walmart is not only a fortune 500 company, but the world’s largest company going by revenue.

The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in.

It helps in understanding the strong points of the company in the marketplace against its competitors, suppliers, and consumers. The relationship of Porter’s five forces model has been explored here accompanying the report.

Porter 's Five Forces Model is a critical instrument to break down an outer aggressive environment of the business. The model incorporates threat of entry, the threat of rivalry, the threat of suppliers, the threat of purchasers and threat of substitutes.

Porter’s five forces analysis not only provides the ideas to create the strategic plan but also assesses the attractiveness of an industry.

Porter’s 5 Forces analysis is a commonly used business theory that identifies the 5 competitive forces of an industry. By identifying and analysing these forces you can determine an industries weaknesses and strengths. Porter recognised the 5 forces in most business markets to be internal rivalry, entry, substitutes and compliments, supplier power and buyer power.

In this paper we have analyzed this mobile telecom industry on the basis of its customer, competitors, industry perspectives, environmental

Micromax is the leader amongst the Indian mobile handset manufacturing companies. It has successfully generated innovative technologies that has revolutionised the telecom user space in India. Micromax is on a mission to successfully overcome the technological barriers and constantly engender “life enhancing solutions”.