Marketing Strategy of Nestle vs Cadbury

1313 Words Sep 29th, 2013 6 Pages
ASSIGNMENT

ON

MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE)

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PRESENTED BY:

SWATI SAXENA

SWATI SINGH

URVASHI DUBEY

TASMIYA

Group:33

MANAGEMET OF BUSINESS ADMINISTRATION

SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES

What is marketing strategy?

Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that
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The company is renowned to bring the price down even up to half if needed. But this risk taking attitude has also earned nestle losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses. This was the situation earlier but now nestle is a full-fledged and growing company. It has covered all its losses and is now growing at a rapid rate.

3- PLACING:
Placing stands for company 's activities that make the product available to the target consumer. Nestlé ' distribution is using the direct distribution channel to supply confectionary products weekly to the retailers.
4- PROMOTION:
A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Nowadays nestle going in for Brand Ambassadors to promote their product. These brand ambassadors are famous people who usually people idolize and people can relate to them.
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The Cadbury’s Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience.
Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury

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