about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co
SAMSUNG In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung. SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s
Samsung was founded by Lee Byung-Chul in 1938 as a trading company. It is a South Korean company. Its headquartered is in Samsung town, Seoul South Korea, California, US. It is made up of 80 different businesses. In 2012 Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. Samsung Electronics commenced its operations in India in December 1995. It has two R&D centres in India- Delhi & Bangalore. It is India’s largest handset
continue to make Samsung a digital leader ». (Samsung.com, 2015). In other words, Samsung offers high quality products which customers can rely on in order to fulfil customers needs. ». Samsung set its strategy to expand new markets in order to turn into an innovative brand. Samsung established its mission based on its core values: • be customer focused • meet customer’s needs • convey innovative products According to the report of Samsung sustainability Society 2015, Samsung developed its customer
PROJECT ON THE MARKETING STRATEGIES USED BY XIAOMI IN INDIA AND OTHER COUNTRIES BY PARMEET SINGH A3104614068 Bcom (Hons.) 2014-2017 UNDER THE SUPERVISION OF Dr
A RROJECT RERORT ON BRANDING STRATEGIES OF SAMSUNG MOBILE RHONES SUMITTED FOR BACHELOR OF BUSINESS ADMINISTRATION (M&S) OF AMITY UNIVERSITY NOIDA SESSION-(2014-2017) UNDER THE GUIDANCE OF SUBMITTED BY Dr. Mitushi Singh LUN SURI FACULTY GUIDE Enrollment No.-A3914714002 AMITY SCHOOL OF BUSINESS ACKNOWLEDGEMENT I am highly indebted to,Dr. Mitushi Singh for her naluable inputs at the narious stages of the project and for proniding naluable adnice in designing and implementing narious research tools to
Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which invested in brand-building and in enhancing distribution and service channels. Then, with liberalisation came a spate
1.0 INTRODUCTION The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing , and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role in the rapid growth of the economic and industrial
sellers and to differentiate them from those of competitors. BRANDING Branding is a process, a tool, a strategy and an orientation. Branding is• the process by which a marketer tries to build long term relationship with the customers by learning their needs and wants so that the offering (brand) could satisfy their mutual aspirations. Branding can• be used as a differentiation strategy when the product cannot be easily distinguished in terms of tangible features (which invariably happens in
Introduction There’s some evidence that Apple Inc.’s strategy to increase its share of the fast-growing smart phone market in India may be working. Apple’s shipped 252,000 iPhones to India in the last quarter of 2012, three times the number in the previous three months, according to new data by Singapore-based mobile research firm Canalys. The figure was more than double from the same quarter a year earlier, the data showed. Apple launched the iPhone5 in India in November to coincide with the Hindu festival