Marketing Strategy of Samsung in India

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Samsung is a company that is founded by Lee Byung-chul in 1938, and this company is a South Korean multinational conglomerate company where their headquarters is located in Seoul. Samsung is a group that had expanded into many areas such as food processing, textiles insurance, securities and retail. However, after a few years, Samsung decided to enter the electronics industry in 1969, where their first product was a small black and white television. In 1990s, the company grew into an international corporation where they mainly concentrated on three areas, electronics, engineering, and chemicals (Mathew). Nowadays, Samsung is one of the best mobile phone corporation in the market, where the company decided to give their Samsung electronics motto that has always tried to inspire the world, and create the future from expanding their brand in the following years (Muhammad). From looking at the Samsung SWOT marketing analysis, I can definitely see that Samsung was one of the excellent company where they have lots of strengths and weaknesses. Three of the main strengths that the company has, Samsung was the world number one marketer of mobile phone where they were part of the world biggest market share in the second quarter of 2015 by 21.4%. Not only that, but Samsung has very remarkable research and design capabilities, which was one of their biggest strengths where they were able to generate and demonstrate Samsung pay, a payment app with very identical abilities to apple pay.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

It is made up of 80 different businesses. In 2012 Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. Samsung Electronics commenced its operations in India in December 1995. It has two R&D centres in India- Delhi & Bangalore.

Samsung is electronic device company that have been found by Lee Byung Chul in the year of 1938 as a trading company. Before it became the electronic based company this company fall into the areas of food processing, textiles, insurance, securities and retail. In the late of 1960s Samsung enter electronic industry and middle of 1970s this company enter construction and shipbuilding industries. However after the death of the founder Samsung have been classified into four major business group which was Samsung Group, Shinsegae Group, CJ Group and Hansol Group.

From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.

Samsung Mobile as a smartphone manufacturer is the biggest company in the Android Market. It released a record 78 models of smartphones in 2012. The 4 other major OEMs in the Android Market, namely LG, Motorola, HTC and Sony released a combined total of 71 models in 2012.Samsung sold 384 million smartphones across these 78 models. The 4 other OEMs mentioned above sold a total of approximately 155 million smartphones in the same year. Apple on the other hand, which is not a player in the Android Market sold 130 million smartphones across 3 models, iPhone 3GS, iPhone 4 and iPhone 4S in 2012.

Samsung Electronics Co. Ltd is Korean international business, productions a wide-ranging of product; involves computers, mobile phone, digital TVs etc. Main fear of company is that it completely depends on

Samsung is one of the largest and most diverse electronic companies in the world. Samsung is a multinational electronics company, originating in South Korea. Its main Competitors are Apple and LG.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.

Samsung Group is a South Korean Multinational Company. Headquarter of the Samsung Group is in Samsung town, Seoul. In the beginning, Samsung was a small trading company and now it has evolved as a world class corporation. The group businesses in several sectors like digital gadgets, semiconductors, advance technology, Finance, Hotels, Constructions and many more. The inventions and the perfect value chain made them the leader in these businesses.

Branded products In the list of "100 World 's Best Brands 2011" recently published by Interbrand, Samsung ranked 17th with brand value of 23.43 billion US dollars, an increase of 2 levels and increased 20% in value 2010. Samsung has also been recognized as the brand has been developing leading technology with the patent number of the second most in the US. The strength of the brand and the technology that allows Samsung "leapfrog", creating new technology trends. The quick turn ideas into products and marketed is also a factor that helped Samsung fresh in the eyes of consumers and stand firm in the industry is changing so rapidly it. Samsung 's logo elliptical shape makes us think of a galaxy. However, in fact, the logo Samsung has another meaning: "The brand embraces all." Ellipse symbolizes surrounded equator globe, and the inscription inside imply that Samsung: Samsung produces all things in all fields. And more than that, it 's a big thing Samsung connecting people together. b. Product set size - width: Samsung phones division into 3 types: Samsung touch, QWERTY Samsung and Samsung Connect. - Length: + Samsung Induction (phone lines using the touchscreen) including mobile phones: Samsung Galaxy, Samsung Star, Samsung Corby, Samsung QWERTY ... + (phone lines using a QWERTY keyboard ) includes the line: E2222, S3353, B3410W ... + Samsung connectivity (telephone lines simple, lightweight, mainly used to listen and call) includes the line: E1200, C3520, E1232B - depth : the