Marketing Strategy of the Supermarkets

11926 WordsJan 28, 201248 Pages
MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI, FORUM COOP, NETTO, LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2. A. B. C. D. Marketing Mix ................................................................................................................... 6 Product…show more content…
26 About advertising ........................................................................................................ 26 About background music ............................................................................................ 26 2 Marketing Strategy of the supermarkets C. D. E. 3. A. B. C. D. 4. A. B. C. D. About lighting .............................................................................................................. 26 About establishment’s organization ........................................................................... 26 Other strategies........................................................................................................... 27 Lidl ................................................................................................................................... 28 About advertising ........................................................................................................ 28 About background music ............................................................................................ 28 About lighting .............................................................................................................. 28 About establishment’s organization ........................................................................... 28 Netto

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