Marketing Strengths And Vision Of The Coca Cola Company

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

By connecting to their consumers constantly and effectively through excellent advertising, Coca-Cola was able to provide brand loyalty. With diversification within the company’s products, the brand was able to stay relevant throughout time.

They reposition their brand; develop new products, having access to new, fast-growing markets and solution to challengers impacting the business. Coca-Cola believes in “learn”, doing more with less, moving at maximum speed and eliminating waste. This is the power of Coca-Cola Company.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The customers of Coca Cola consist of a large group of international retailing chains, restaurants and many small independent businesses. They also, have a large market segment those caterers to young people who make up a larger percentage of their revenue. The “customers are at the centre of everything we do” (coca-colahellenic.com). Customer inclination is focus around the business core values. This way building true affiliation, gives the ability to maintain sustainable value and lucrative growth in the business and for the customers in the marketplace. The coca Cola

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The Coca-Cola is doing a great job in planning and control activities and they are the best soft drink providers in the whole world. The Coca-Cola is distributing their products all around the world and even small regions of countries. They are facing the market demand in a right manner of planning and controlling their operational objectives, product process, layouts and etc…

Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to respond to the marketing itself. Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy. Not every brand needs to reinvent themselves as frequently as Coca-Cola does, but

The Coca-Cola Company is one of the largest soft drink company in the world and remain as the top brand among Colas. Coca-Cola’s success begins with their world class distribution system that helps them deliver

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca- Cola Company is US multinational beverage corporation, with 129 years of history. Coca Cola was recognized as 4th world’s most valuable brands and most valuable brand in beverage industry in 2014 according to Forbes magazine. Coca-Cola’s international market strategies are the classic example of successful Global Marketing Mix, which uses both standardization-adaptation strategic combinations to achieve bigger market shares all over the world. However in a big game there are always big players, and Coca Cola’s most fierce rivalry is Pepsi. Both of them control around 60% of global nonalcoholic beverages industry as well as they are present in more that 200 countries around the world. Coca Cola as long-term leader in the beverage market owns huge portfolio of 500 brands. So

The purpose of this report is to analyses the specific management problem, relevant to Coca-Cola and present the solutions and recommendations, which could help reviving the brand and boosting the sales and revenue of the company in the medium and the long-term future.

Coca- Cola has broad sustainability strategy known as “Live Positively” which is integrated to the company’s overall business plan. It incorporates the environment, community and workplace. Coca Cola created a “2020 Sustainability Goals” that isn’t compliance based or based upon a license to operate. Bea Perez, Chief Sustainability Officer, The Coca-Cola Company believes that the health of the Coca Cola Company and the health of the communities where they operate are closely connected as such they consider the correlation between their business, the environment and the communities they operate across the planet.