Marketing Study on Portable Water Cooler

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

Many of people have not realized that the creation of bottled water affects our environment. The production of water bottles requires a large amount of water plus the water that is needed to fill the bottle. Considering there is a shortage of water in several places, water should be better handled and not wasted on plastic bottle making. Of the eighty million single serve bottles of water consumed daily, thirty million ends up in landfills (Soechtig, 2009 qtd. in “Bottled Water: The Risks to Our Health, Our

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

Slosh. Clonk. Crush. A sound familiar to anyone who has given the water bottle flipping challenge a shot. Who knew tossing a water bottle up in the air would create such a craze. However, there is more to bottled water than a means to playing a fun game. Bottled water has become a vital part of today’s world. Undoubtedly, bottled water in some way has touched everyone’s life from times of disaster, to underdeveloped countries, and to the American job market, and while some feel bottled water is unsafe for the environment and question the safety of consumer ingestion, alternative eco-friendly materials are being developed, and no

Waters Bottling Company produces different kinds of products depending of the market segments. The company has subdivided the global market share into different segments and produced products depending on the needs of the people. Every product is strategically positioned with an aim of satisfying consumer needs. The company has developed new products, which are healthy for consumption as they contain nutrients needed for daily needs of the body. Although the product is ergonomically designed, it is cheaper for any consumer to afford (Pinson, 2008).

When working for a company or any business for that matter, It’s important that you allow yourself to take in constructive criticism from consumers, in order to make your business more successful. Yes, everyone has Consumer’s right, meaning that you have the right to be heard, the right to environmental health, the right to service, the right to be informed and the right to choose what you buy. Consumers Association of Penang. (n.d.). Retrieved September 20, 2017, If I was to work at the public relations department at one of the water bottle companies, I’ll respond by telling the consumers that drinking bottled water has its perks. Say you were traveling aboard, drinking tap water is not the safest

Write linear equations to represent the costs for each company based on the number of pallets purchased.

Many use water bottles as an easy resource for on the go occasions. But they have never really understood the behind the scenes to all the companies involved. Water bottle companies have a very severe impact on people, environments in societies and on how they handle their way of gathering their resources.

As a first-year student at York University, I was not aware that the distribution of single-use water bottle was prohibited on campus until recently. After conducting some research, I found that York University is one of many institutions that do not sell any water bottles. Furthermore, I found that the reason behind this ban is because York University made a commitment in supporting the human right to water and also because York is aiming to become a more sustainable university. With humans causing more harm to the environment than ever before, York university is trying to make a difference before it is too late. The removal of single-use water bottle on campus has raised the question of whether or not water bottles can be sold on campus

water on non air conditioned shelves. The problem with bottled water sitting on a shelf is that

easy to use electronics available too. All you have to do is pick up the

“One of the biggest challenges facing the bottled water industry is how to respond to the environmental claims levelled against it” (Grocer). Every time someone throws a bottle away, they have taken up more space in a landfill for the next four hundred fifty to one thousand years. Besides the long decomposition rate, water bottles are the cause of several more environmental issues. Overfilling landfills, health hazards caused by refilling, and the economic stresses due to the constant and inconvenient repurchasing are just a few of the negatives water bottles have on us. These plastic pollutants are doing more harm to both the environment and their users than good.

Have you ever had any concerns about bottled water? Do you think that bottled water consumption should be banned? Bottled water is water packed in plastic containers and sold for human consumption (Health Canada, 2013). Currently, the amount of bottled water consumed has increased considerably since many people feel it is safer drinking bottled water than tap water (Parent and Wrong, 2014). According to The Statistics Portal, the global sale of bottled water took a leap from 161, 589 to 181, 608 liters from 2009 to 2011. Only in the United States, each American citizen consumed around 32 gallons of bottled water in 2013, thus meaning an equivalent growth of 15, 94% over 2009 (The Statistics Portal, 2014). In fact, due to good portability, bottled water has been helpful in both simple and complex situations such as daily exercises and natural disasters. Even though having those few considerable advantages, bottled water still have been less beneficial; especially due to the negative impacts in the socio-economic, health and environmental fields.

We will leverage this information to better understand whom we serve, their specific needs, and how we can better communicate with them. The profile of the Endeering Day Spa customer consists of the following geographic, demographic, psychographic, and behavior factors:

Market share is an essential feature a company needs in order to remain and survive long term. CoolBurst seems to bear certain unique features which set them apart from their competitors, Thirst Smasher and Drink-Ups. The Atlanta location of its purchasing agents and plant operations enables the company to produce high quality products at a cheaper price, due to the low cost of production materials.