Marketing Success Essay

1789 Words8 Pages
Marketing is the management process involved in identifying, anticipating and satisfying consumer requirement profitably. This marketing mix comprises of product, price, place and promotion (Surridge and Gillespie pg.190). Sometimes people argue that an element of the mix is more important than the others but I do believe that they are all equally essential for the success of a product. In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix.

First of all, in no order, I will talk about the various elements of the marketing mix. Price is simply the amount a product is sold. It is the
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It can be distributed through distributors, company depots, and retailers and directly to the consumers (Surridge and Gillespie pg.219-221). A product has to be distributed properly in other to get to the final consumer which is the whole essence of its production.

The final marketing mix is the product. It refers to the goods and services provided for a customer to buy by the seller (Surridge and Gillespie pg.195). The nature of a product can be analysed on three levels the core, actual and augmented product. Core product is the actual use of a product, the actual product is the product itself and the augmented product is something extra that comes with the actual product (Surridge and Gillespie pg.195). The factors that differentiate products are their various designs, its quality, its reliability its features and its function (Surridge and Gillespie pg.196).

There are arguments that the product is the most important element in the marketing mix because without the product, no other element of the marketing mix will matter. The product comes first and every other factor of the marketing mix follows. If a business does not have the right product that attracts or satisfies the customers, little or no sales will be made and this can lead to the failure of a business. The product is such that without any other element of the marketing mix, it will be consumed and gives maximum utility i.e. if it is well produced and
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