Marketing Systems Of Luxury Brand Essay

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Data and information sources are of both an individual and authoritative nature. Associations commonly gather a wide range of data amid the ordinary course of business.

1. On the Perceptual Map, all segments drift to the lower right. Which segment drifts at the fastest rate? Which drifts at the slowest?

A brand is a portfolio of qualities associated with a name, which in turn invokes certain images to individuals and hold values beyond the benefits of a product (Iacobucci, 2018). Brand association occurs when customers make a cognitive or emotional association with a particular brand. For instance, when a customer sees a certain color, symbol, logo, or name they automatically can make a connection to a particular brand. Brands start with a name that conveys information, suggest their benefits, or can even be named after their founders (Iacobucci, 2018). In the marketing perspective marketers can control the brand which they are marketing by using catching logos, colors, slogans, or even the products shape and appearance. In marketing a marketer can control the message they are trying to convey but cannot really have control over an individual’s association with that particular brand. Once a customer has an association with a particular brand they may favor the brand based on a past experience or even that individual’s sense of style or they may dislike a brand because of an association they

Luxury is uniqueness, attitude and ethnicity. Internet is purely a medium of communication for Luxury brands. The industry has been showing less dedication towards integrating complex technologies and its associated interactive and digital tools in marketing and overall commerce strategies. There is also a push to be present on the internet to evolve consumer needs and expectations. The initiation of internet as a universal supply channel provided an unparalleled medium by which to boost brand awareness and recover market share. This proposal provides an outline for exploratory research in sustaining the luxury brands online. The study overlaps research findings on internet marketing and consumer behavior for luxury brands.

The procedure of conducting this report will involve interviews with the client, observation, and questioners. “The experience that individuals have with a company and then what they hear from friends and family influence their perception of and likelihood to do business with a company” (Yahalom). Interview customers to gauge their satisfaction help companies’ measure satisfaction, identify unhappy customers and find potential supporters. In task two we will observe the reaction of the client to determine area of service that needs improvement. When they are receiving or have already received the services..On task three we will collect data on costs that are needed to implement suggestion of the customer found from the survey.

Advertisement and branding are one of the marketing strategies most companies use to sell their products to the world. Branding creates an image and a message that is passed to the consumers in order to appeal to them and also enable them to remember the products. Therefore, advertisement is a means of ensuring that the brand is conveyed to the consumers directly. Advertising is done through various channels including social media, televisions, magazines, newspapers and currently, most organizations prefer doing their advertisements through the internet: most potential consumers are met online due to this technology era. This paper is a memo, targeting the staff members of a company. The company is running an advertisement campaign for their new brand and therefore this memo is entirely based on advertisement and branding, explaining to the staff why they should understand the importance of this campaign, why advertisement is important in brand development and suggestions of how the staff can help to develop the organization’s brand.

The image of the Konrow’ brand isn’t well associated as we can learn from the participants responds. They expressed several concepts that can be considered by Konrow to evaluate and match a positive association strategy, by trying to delete “Unknown brand”, “common design” associations from the consumers mind. These factors should lead the brand during the communication campaign and at the sales point.

Research used in this study involved both qualitative and quantitative aspects, as we collected quality thoughts along with additional data used for statistical analysis. The survey method was the ideal data collection strategy for our analysis because it allowed us to gather information that answered CBG’s questions while ensuring DAI’s specific inquiries were being answered. Once the information was collected, each of the clients’ responses were compared and graphed to present the information in a graphic manner. In order to conduct the surveys, members of the client list were contacted via telephone. We anticipated that a problem might arise while scheduling interview times with clients. Thus, our survey was formatted to be easily answered in person or over the phone, which allowed us to work around the clients’ time constraints.

While building brand identity through the development of a distinctive type of imagery, several major campaigns play down the product itself and develop strategies that were alien to advertising but familiar in art (Gibbons, 2005). Artist and Advertising business fundamentally have much in common and can contribute the more to society as they come to complement their talents. Each has within him the undying desire to create, to contribute something to the world, to leave his mark upon society.

Retail does not only mean retail store operations; it means creating a commercially viable product, putting it on the shelf and selling it and everythi ng in between – from design to merchandising, marketing, visual merchandising, retail planning, store interior projects – the entire scale and each role as exciting as other.

Fisher & Paykel back heritage back to the 1930s with the design of complete products under license. Originally force recognized by the founder of the society in which they convinced the plan is challenging and predictable electrical device manufacturing system.

In the past decade, many researchers have paid attention to impact of advertisement on brand awareness and customer behaviors. Building an awareness of brand in the market is a goal of every organization; it offers the prosperous benefits for firms including larger profit margins, higher brand extension opportunities, greater intermediary cooperation (Ranjbarian, Abdollahi and Khorsandnejad, 2011). The strong brand images provided by the companies through advertising add recognition and value to company’s products and make it different and unique from its competitors. As known for decades, advertising has been always an imperative tool as well as one for the main strategies used for introducing and promoting a new product in the market by creating an innovative idea though media to attract the intention of the prospective customers. “Advertising is important tool in creating awareness among customers” (Hamdee, 2013). The fundamental purposes of advertising is to inform the potential customer about an emergent product and to persuade consumer to purchase some specific goods and services (Scutaru, 2010). The high availability of the media channels such as television, radio and internet play significant role to boost advertising in order to creating image brand and awareness among the customers and public. According to hierarchy of effect model created by Lavide and Steiner explain that there are six steps for perceiving a product advertisement.

2) COLLECTION OF DATA:-The collection of data refers to a purposive gathering of information relevant to the subject matter of the study from the units under investigation. The method of collection of data depends upon the nature , purpose , and the scope of inquiry on one hand, the availability of resources and the time on the other. Statistical data may be classified into primary and secondary depending upon the nature of data and the mode of collection.

Since Portfolio 1, I have researched further into this topic and discovered additional information in terms of how brand awareness is created through the use of social media tools. Due to the enormous amount of people who use social media platforms on a daily basis the online tools such as Facebook analytics and Google analytics, enable businesses to access smaller, specifically defined chunks of these people, who are likely to have interest in your business or its products, by using both paid and unpaid adverts these tools can help a business to target specific ages, locations, groups and even gender, thus helping inform these people about the brand and therefore creating brand awareness (0'Flynn, 2012) as cited in (Tsimonis &