Marketing Team At Target Has Put Together A New Plan For Attracting A Younger Clientele Essay

Target has done well in all the areas of integrated marketing communication strategy mix. Target created designer line collections which take control over the entire integrated marketing communication strategy mix. For instance, Target uses a variety of tactics to communicate its “cheap chic” positioning, beginning with its slogan, “Expect More, Pay Less.” In its stores, Target uses strategically placed low shelves, halogen and track lighting, cleaner fixtures, and wider aisles to avoid visual clutter. (Kotler, 2011) Targets also painted in the air near busy airports the companies signature red bull’s eye on the roof of their stores. Targets utilize strong sales promotions through technology such as the internet, Target.com social media sites

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

There needs to be enough knowledge and expertise in the organisation to be able to resolve the issue

The Target Corporation staff will develop and implement a comprehensive public relations plan and timeline that fits the budget, targets the desired markets and promotes the company. The objectives of our promotional efforts will be to increase awareness of the Target brand and position Target Corporation as a positive, vital force in the community. As well as to increase positive recognition, enthusiasm and support for Target Corporation as a leader in the delivery of quality goods. This strong, working public relations plan will include identifying and targeting existing markets, identifying reasonable timelines to achieve the desired goals, and developing appropriate tools to effectively communicate the desired message or messages to Target Corporation’s target markets.

Target Corporation company was first established in the year 1902 by an American known as George Dayton. The company was first called the Dayton Dry Goods and later in the year 1962 its name was changed to Dayton-Hudson to suite some interested parties. Moving onto the year 2000 , the name was finally and permanently made to be The Target Corporation and has since then not been changed. This company is a public company majorly retailing having a major base in Target Plaza North and Target Plaza which is South Minneapolis, Minnesota , in the United States. The target company is a US based company that is the second biggest retailing company in the United States. It was established by George Dayton who had the establishment of its headquarters in Minneapolis. It opened its first store in Roseville that is in Minnesota in 1962. The primary company had a name of Dayton-Hudson Corporation, and this took place after joining with J.L. Hudson Company in the year 1969.It had some ownership in various departments such as Dayton 's, Mervyn 's, Hudson 's and lastly Marshall Fields 's. The Target (Basil, 2009).

The last part of the marketing program, promotion, should be part of a bigger program, Integrated Marketing Communications (IMC). An IMC is necessary because of the scale of CVS and the importance of having an integrated, consistent message. The IMC should consist of advertising, public relations, and sales promotion. The unique situation of being physically located within Target, can allow for some co-branding opportunities that may be capitalized

Target store was formed about a century ago and is named since then as one of the most outstanding stores that have ever been formed in the US and has several thousand employees and branches working with it. It is a long time famous store and has items ranging from electronics to clothing as well as accessories. An assortment of home items such as furniture as well as kitchen appliances which are also the need when you arrange from Target store online using the web store and get recognition of this store marked as one you have been told about.

Marketing Mix Target, One of the largest retail stores in the U.S offers a wide array of products for every type of consumer. A recent study showed that ¼ of all U.S. primary household shoppers visit a Target store at least once a month (“Chain Store Age”). Product Target launched organic foods and beverages, sold under the Archer Farms label, into their stores. Target has also introduced a line of food focused on quality ingredients and no GMO’s (Target), this introduction of organic, healthy, and non GMO foods appeal to a younger and health conscious market.

A target market that this has helped to reach is youth which thrives on the

Target was found in 1902 and the first store opened in 1962 in Roseville, Minnesota, which provided convenient shopping at discount prices. Due to the company’s success, Target is now the second largest retailer in America and is the most-visited retail website today (“Winning the Back to College Sales Season”, 2016). Target’s brand promise is to “Expect More. Pay Less.” In addition, their core values consist of designing, celebrating diversity and inclusion, offering great shopping anytime, anywhere, having a fun and rewarding place to work, and offering their customers more for their money.

To understand what Targets distribution strategy is, we must know how many levels they have in their distribution channel and what marketing system they are using. Target looks to be in a vertical marketing system that is more administered. It seems that Target holds the power in the relationship with the companies that it does business with and has invited them to work with them in the improvement process for their distribution dilemmas (et al.) As of 2017 Target’s North American distribution infrastructure is made up of 41 centers. They consist of five different types of facilities. Regional general merchandise distribution centers, Import redistribution centers, perishables food distribution centers e-commerce fulfillment centers, and the

Next, we will discuss the target market and provide a rationale for this target market. “Target Marketing is a process of evaluating each market segments overall attractiveness and selecting one or more segments to enter” (Kotler and Armstrong, 2006). Our first target market that we have been marketing to already is that of college students (i.e. males and females between ages 18 – 22). Since we originally started on a college campus, we want to continue to market to them. Also, our other target market is to young adults (males and females 23-29). We chose these target markets specifically for this age group because college students and the young working class find this type of environment inviting and appealing. By adding another market (young adults between ages 23-29), we plan to expand our customer base, and as a result earn more revenue.

First, a good target market would be the “Baby Boomer” generation. This generation’s age demographic falls into the 45-64 year range which makes up about 30% of internet usage in the United States. With the rise of smart phone technology, even the Baby Boomers are catching on to the trend. Roughly about 15% of smart phone users are over 55 years old and with the

According to Zettler & Lang (2013), allocating the employees with specific skills to best suit them is critical. An employee who is inadequately trained or inexperienced should be monitored and guided. In our case study, Eggert had a bad history with her work. Although she proved her worth, Eggert should be closely monitored to avoid repetition of the same mistakes.

Having discussed what stealth marketing is, we can move on to define what our main target market is. A target market is the market segment to which a particular product is marketed to. Of course we will offer service to any customer who is willing to pay, but our main marketing focus is on the section that we feel if we concentrate the most on, then that will result in the highest profits. Like most of our competitors, we feel that targeting the young literate consumers is the wisest. This age group starts from the