Marketing Techniques

Employees need to know that their ethical or unethical choices will have a direct impact on the success or failure of the company.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

In order for the directors and executives in any company to know that their employees are acting in an ethical manner, they need a defined

A lot of key factors would need to be considered when determining if a company is being ran ethically

Creating and defining my own ethical framework is essential in future success as a businessman, a leader, and a team player. As a business student, I have learned that it can be a very cut throat industry and in order to get ahead, at some point and ethical dilemma will undoubtedly be an obstacle I have to overcome. The way I handle these dilemmas can make or break my career; business ethics are a key part of earning and sustaining respect, trust, and a good rapport with both clients and competitors in your industry. Therefore a solid ethical framework is an important tool for me to have as a standard for handling these types of dilemmas so that I can grow successfully while staying true to myself and to

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d.

Perreault, Jr., W.D., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A Marketing Strategy Planning Approach [University of Phoenix Custom Edition eBook]. New York, NY: McGraw-Hill. Retrieved from University of Phoenix, MKT/421 website.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Ethical consideration is required when conducting business in the 21st century for many reasons. First of all, there is nothing wrong from being ethical, in the contrary you will gain people’s trust and chances for your company to be more reputable are much higher.

ethical approach can be taken in the best interests of the company. Again, to maintain a strong

One of the toughest challenges of new businesses is attracting new customers. Having an effective marketing strategy in place is a vital implementation in increasing the awareness of your product or service. The marketing strategy section should

Ethics ensure that a company achieves its mission, vision, goals, and objectives in such a manner that they give a company a sense of direction and framework. Ethics ensure guidelines are creating that bind the entire organization into one common thread, govern the action of the organizational employees, and avoid deviation from the desired strategic path. Five ways a company can ensure ethics is including in their strategic planning are

Business ethics, social, and environmental guidelines frame the expectations of an organization's stakeholders including customers, employees, and regulatory bodies. An organization's ethical guidelines encompass how the organization and its employees embody ethical principles in their dealings, with each other, and other stakeholders. Therefore, Ferrell, Fraedrich, and Farrell (2008) have defined Business ethics as "The principles and standards that guide behavior in the world of business" (p.6). In many situations, individuals must incorporate their personal ethics to match those of the organization's ethical culture. For this reason, business ethics theory indicates that an organization's ethics are evident in its organizational mission and vision (Hummels & Timmer, 2004). This is because the mission and vision determine organizational structure and culture, and thereby organizational and individual behavior.

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising