Marketing Techniques Used By Birla Sun Life And Hdfc Life Essay

2977 Words12 Pages
The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.
This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.


Augment is a financial services company that provides a wide range of financial solutions tailored to the needs of individual customers. It is founded with the aim to provide the best investing experience to its revered clients. Founded in 2013 by Mr. Gajendra Nagpal, a well-known financial analyst, has rich experience in the Indian Financial Market.
Augment believes in the financial well-being of its clients, because of
Get Access