Marketing Techniques Used By Macdonald 's New Zealand Essay

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)

MacDonald’s does well in commercial in Japan, MacDonald’s does very well worldwide, by using market segmentation that is tailored to meet customers needs. MacDonald’s market, targets audience is Children in the United, but in other Countries the commercials are more varies and some are more for adults. MacDonalds advertising venues in Japans uses humor to sell their food. Macdonald in Japan fight to ensure food safety. creativity is definitely important to determine the innovative frame and content in which the product will be advertised along with the quality of the media this is in any Country. Macdonald food is a lot smaller in Japan than in the United States, the food fit the culture, because the majority of Japanese population still

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

The marketing objectives that Mc Donalds would like to attain using the plan’s term is to be the world best fastest service restaurant for customer experience. Other than that , McDonald’s is committed to retain and develope the best food products in the quick service restaurant market. In furtherance to deliver this, the company has made several number of commitments to food safety and nutrition.

The product concept allows McDonalds products to be on limited edition to test customer satisfaction, so if customers are not satisfied with the new product McDonalds would simply get rid of the product and it will avoid them from making a loss as well. However the product concept is rarely used at McDonalds because they sell similar products like their competitors, however they always bring in new products to increase its customer base and being ahead of

Moreover when Macdonald’s hires a new employee they teach him or her specifically in the area they will be working in. Furthermore they have specific instructions of how things should be done, to help employees remember there are labels colour codes and other tools to remind employees of how they should do their job. MacDonald’s is known for its fast service. This concept wasn’t developed by Macdonald’s for the satisfaction of its customers. This notion can be dated back to Taylor however it was adopted by Macdonald’s because the faster employees work the more customers they can serve thus increasing productivity and profit.

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).

However, it brings benefits as gives more opportunities for advertisement campaigns that are not demanding but cost-effective. Through social media the company can get to know its customers better.

McDonald's has stores across the world, including 900 in Australia, they are extremely health cautious across their stores, which places the business on number 1 on many platforms. McDonalds plays a key role within the food industry throughout the world, as they are a leading brand most under them follow what they promote for instance, if they start selling salad then every other fast food chain would consider selling it too.

Q1: There are numbers of aims of the promotional activities can be summarized in: introduce new products or services to the market which helps the consumers to define their need in order to fill it by purchase. In addition, by the promotional activities, the organization will increase the brand awareness in consumers mind, and make them more conscious about the brand and its products and services. Moreover, the organization wants the customer to have a good image of its brand, which leads to change the consumers attitude by let them choose their brand instead of others. When the category need and brand awareness is certain, and the brand attitude is appropriate, then they will decide to buy the product. So the organization must be ready. The

Mcdonald’s New Zealand has become a well know brand across the world, you can go just about anywhere and people will know what Mcdonald’s is.

McDonald’s generates demand for its products through online marketing through Google ads, Facebook etc. In countries like India, they collaborate with websites like Snapdeal, Timesdeal, Flipkart, Yatra etc. to promote sales. It has also developed smartphone applications for consumers to order food through their phones.

While, McDonalds is the world largest fast food chain that does not come without problems, the more knowledge that people have the more power they have, McDonalds has in recent years made many adjustments to preparation of certain food items, adjustments to the size food items as well as increased nutritional value to certain food items. Many