Marketing Techniques Used in Marketin Products in Barclays Plc and Diabetes Uk

j. if Tesco’s was marketing a certain food product Tesco’s would use a marketing technique for example Tesco’s would advertise the product on wallpaper, leaflets ,TV etc also they would put special offers on the product e.g. 2 for the price of one

Lloyds Banking Group is best known for its portfolio of financial services brands that features many of the UK’s best-known brands. Together they allow the Group to serve the breadth of financial needs of a diverse range of millions of customers every day. Our portfolio covers banking, insurance, retirement planning and every aspect of financial need for individuals and businesses.

A charity is a non-profit organization that helps people under an specific cause. They depend on the donations to accomplish their purpose (Northstar 4). The charities do not take the money that they receive for their own interest, on the contrary, the use these funds to help the cause. According to Medical news today, diabetes is a condition in which the organism cannot produce insulin, causing high levels of glucose in the blood. Diabetes affects almost all the organs such as the liver, the heart, circulation and others.

The banking industry has over the years evolved from simple to large and complex organization. They have grown from one street building into having multiple branches some of which are international. Their clients range from individual and institutions to governments and other banks. Banks do not manufacture physical things. Their work is simply services for money (Koch & MacDonald 2010). Such services include storing, lending and managing money. All people and institutions, as well as governments, need money to operate accordingly.

The Diabetes Australia is an informative website providing in-depth information about the types of diabetes and ways that people can manage a healthy lifestyle with diabetes. The website discusses strategic plans and priorities of ways they can help people with diabetes. Each key element ranges from raising awareness nationally or globally, support programs, advocating healthy lifestyle within communities and increasing research funding.

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

The company that I am studying is Scotiabank. Founded in Halifax, Nova Scotia and based in Toronto, Scotiabank is one of the leading retail banks in the Caribbean, with over 200 branches in 20 countries and territories throughout the region. The bank provides retail banking services, primarily taking deposits and then relending that money through home mortgages, personal loans and small business loans.

1. At the start of the 21st century, RBC was Canada’s leading bank and largest bank in terms of assets and market capitalization. It was a full-service bank with five main lines of business: personal and commercial banking, insurance, wealth management, corporate / investment banking, and transaction processing. The commercial bank of RBC (Royal Bank) accounted for nearly 50% of the company’s net income and had an extensive delivery network with branches, Automated Banking Machines (ABM’s), point of sale terminals, mobile sales staff, and 1.4 million online banking customers and 2 million phone customers. The bank also had an extremely strong international network.

Barclays PLC, formerly known as Barclays Limited Bank implemented financial industries and sustainability which focuses on profit, environment and the people. Barclays PLC focused on environment thru carbon, palm oil and mining. The environment focuses on priorities to target carbon, waste and paper. Barclays made decisions on palm oil depending on the effect to the environment and the employment opportunities to the people. Barclays concentrates on social aspects of the triple bottom-line and sustainability. Barclays focuses on ethical and social principles thru the implementation of respect and value of its workers, integrity and servicing customers. Barclays feels that if the workers are working together they will be able to provide a better service to the customers. Barclays has a variety of programs that benefit the developing companies and the people. The programs include “Building Young Futures” and “Barclays Spaces for Sports.” Barclays integrates retail and banking, investments and wealth management unto their company. Barclays meets the needs of all financial stakeholders and impacts long and short term of the company’s decision making. Lastly, Barclays focuses on wealth management providing clients with wealth advisors to assist clients to manage their accounts, pensions and properties.

Barclays is a multinational banking and financial services company of British origin headquartered at London. It has operations in over 50 countries and has over 48 million customers. Its operations are in retail, wholesale and investment banking. Barclays traces its origin to the goldsmith banking business established in 1690. It has a primary listing in London stock exchange and a secondary listing in the New York stock exchange.

3a) Identify Barclays Bank’s current strategy i.e. market entry, substantive growth, limited growth, retrenchment etc. and explain why it is an appropriate and justified strategy for the business.

Finance and accounting- maintaining strong relationships with major banks like RBC Royal Bank, Republic Bank, Citibank, and First Caribbean International Bank. Financial information is regularly

According to KPMG’s UK Banking Performance Benchmarking Survey March 2010, the domestic banking sector is divided into 2 groups:

The banking industry is a huge sector of business and finance that has existed in human civilization in some form for thousands of years. In the modern world, banks/financial institutions have become foundations of our economy for several reasons. They transfer risk, provide liquidity, facilitate both major and minor transactions and provide financial information to individuals and organizations.

A bank is a financial institution whose activity is to kind of act as a payment agent for customers and to borrow and give money.