Marketing Technology And Tactical Marketing Applications

Marketing has historically been defined by the four foundational elements of place or distribution, promotion, pricing and product. These four aspects of marketing have served the definition of this strategic area of business well over the last several decades marketing has existed as a discipline in business. Yet over time the 4Ps of marketing have given way to a more dynamic approach to creating and sustaining relationships with customers. The onslaught and en masse adoption of social media and social networks have led to an increasingly vocal and assertive customer base across both business-to-business and business-to-consumer marketplaces (Bernoff, Li, 2008). The 4 Ps are not agile and flexible enough to manage the many differences in customer relationships, the development of loyalty, and the mercurial change in how customers choose to learn and buy that has been accelerated by social networks. The greatest challenge for marketers today is to move beyond the relatively fixed and rigid of marketing from the past and embrace the future. The intent of this analysis is to compare two definitions of marketing from peer-reviewed research in addition to providing a personal definition. The critically important aspect of marketing from an organizational success standpoint is discussed as well, with three separate examples provided to further provide insight and illustration of how critical marketing is to

Introduction: In this task I will describe the role of internet marketing within its modern marketing operation. This task will be related to how adidas operate with the use of internet marketing and how they’ve coped with the changes of modern marketing in recent years. In addition I will also relate different aspects to different businesses .The following below would be accessed:

The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.

Main Idea: This article discusses the transformations of strategic marketing. Marketing is not what one initially assumes it is, and with the technological changes and innovations coming about, marketing has faced several barriers and future impact.

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Digital commerce provides individual marketing – that is fitting the product to each individual customer. The customer need only surf the web site and clarify the characteristics of the selected product. Its features are unique compared with other types of marketing; its confrontation is replaced by relationship; it is interactive, it is directly focused towards the customers, without intermediaries; it is the machine of IT networks based on information; it is worldwide, but it centralizes on individual customers, it is fast, it has low transactional and communication expenses, it works in the world without distances and it is accessible 24/7. While companies will adapt their general marketing strategies to the interactive model, they are forced to consider these new marketing approaches.

(Miceal Dahlen, 2010)Assert positive brand awareness is usually best achieved through the undeviating mail, tv coverage which may be suitable for disseminating information and generating sales. Therefore, the out output objective is to generate attention and this can be done through any form of media. In relations to the AIDA chain (see Appendix 2), this

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

It suggests that consumers can transition through the continuum using various integrated marketing communication techniques. He suggests that they start as prospects who have not yet made a purchase but then become a customer once an initial sale is made, by developing on this relationship and repeat purchase they become a client and finally an advocate of the brand through brand insistence. As it stands Latimer are currently in the customer stage of the ladder. They have established an initial sale with Amazon and are now working towards a repeat purchase and becoming a

The main purpose of this study is to evaluate social media marketing in emerging marketing that is arising from globalisation, digitalisation, liberalism and high-standards that are flowing economic power. Kim, A. J. & Ko, E. (2012) defined that social media marketing is a method of modern marketing that develops social internet networking websites to target a market. A core objective of social media marketing is to develop and produce contents that can be utilised with social network in order to enhance brand acquaintance and publicity as well as to provide an opportunity to customers to broaden their range and demand.

For decades, the traditional sales funnel process – the more passive people you push down the top of the funnel, the more buyers will fall out the bottom – drove marketing behaviour (Field, 2012). In essence, companies ‘pushed’ customers towards their products and services due to their perceived need and value. If the customers falling through the funnel needed further information, then they would acquire a company brochure, call the company help line or visit the retail store.

Today 's digital marketers today are increasingly tasked with addressing business issues, but also justifying and improving the return on investment for the work they deliver on an ongoing basis. Despite this and according to Smart Insights, ⅔ to 3 quarters of the surveyed respondents have stated that there is no recorded digital strategy in their business.

INTRODUCTION: The words ‘Marketing Beyond 2010’ give you the clear warning that even before you start thinking about changing the rules of the game, it will be different game already. And then there will be new rules and the moment you will be able to understand the rules of the new

ACKNOWLEDGEMENT Foremost, we would like to express our sincere thank to our E-Marketing lecturer, Ms. Izzal Asnira Bte Zolkepli for her patiently guidance, advise, immense knowledge and most important her mentorship during this semester in the area of electronic marketing. Her assistance and guidance helped us all the time of the research and writing of this assignment. We couldn’t have imagined having a better lecturer for this course. Sincere thanks to all of our course mates for the constructive comments and discussion we had during the lectures. Thanks for their constructive comments which added more ideas into this assignment, also thanks for their friendship and moral support. Our deepest appreciation also goes to those who indirectly contributed to the success of this written report. Our acknowledgement also goes to the Faculty of Business and Accountancy, University of Malaya where provided us conducive environment which facilitated our learning. Last but not least, we would like to thank to our family members for supporting us spiritually and in everywhere they could throughout our life.