Marketing Term Paper

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A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

With informational technology such as laptops, tablets, kindles, and iPads being more and more prominent in education like high school and college, it opens many doors to new possibilities of learning. Now it obviously has some negative outcomes like bullying and students being unable to acquire certain technology for school, but these negative situations all have solutions to make them positive. Informational technology lets students connect with teachers in new ways outside of just the classroom.

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

Computers are an important tool that many students use during college to accomplish tasks for classes. Laptops are commonly used around campuses; however, they don’t always prove to be strong enough to complete all the tasks that college students would like to run. When a laptop isn’t large enough to run all the software a student would like, a desktop computer comes next in power. A desktop computer is capable of more customization to fit the needs of a person with its performance and visuals. Most colleges offer desktop computers that can run advanced programs, however it is not always convenient to a college student to have to go onto campus to use this software. This is why it is more suitable for college students to have their own desktop PC at home.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

The iPad has become a revolutionary tool in the field of education. iPads make up 94 percent of the tablet market for the education sector (Schaffhauser 1). The iPad has numerous uses from storing multiple textbooks to being able to use a cloud based word processing application. The iPad is capable providing “over 65,000 apps just for education, interactive books on every subject, and speeches, virtual tours, and videos from experts and institutions around the world” (www.apple.com). The possibilities of the iPad are endless:

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Also, they will need to get Wi-Fi. Without that, no one can access their textbook or online work during school. And yes, students won’t have to deal with the weight of the textbooks anymore, but now they have to worry about finding certain cases or backpacks to carry their new tablet or notebook computer in. Not all backpacks are suitable to keep the laptop safe from harm. These harms can include theft, damage to tablet and many more. Theft is one of the biggest concerns. At the Miramar High School, they wanted to integrate technology into the curriculum for a project. (Gewertz). They issued out Apple iBooks to all of their students. 16 laptops were stolen; 10 by robbers, some armed with weapons, when the students were walking to and from school and 6 from inside the school when left unattended (Gewertz). With the massive storage of the tablets, it can be somewhat of a problem. Yes there will be a ton of storage but the student will feel tempted to download apps, games, and music onto the tablets.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Tablets are becoming a big hit in the industry nowadays. A tablet pc is a device that is like a hand held computer. Tablets have a touch screen function or a pen-enabled interface. Tablet application also entertains the users like playing games, photography, video taking, music and many more. Because the tablet has many functions, it would be a great help in school and at work. This device will act as a substitute to the required needs of a student in school. Tables application that are related to the school subject that is being teach, ebooks or electronic books can replace the heavy books and make distribution of assignments and handouts more faster. As I read in Weber’s book “In Cheap We Trust”, in her eighth

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

At its core, our Tablock product is engineered to increase learning time and classroom productivity for students as well as providing a safe storage solution for their smart devices and other valuables. Our Tablock’s design not only benefits the end users (customers), but also allows another stakeholder, Furnware, to bolster its inventory with a product that complements its current catalogue while augmenting their existing designs.