Marketing Term Report on Shan

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Wootan argues that the marketing influence of the Big-name companies finds loopholes through signed contracts and believe the legal documents are “written more to protect the commercial needs of food marketers than the health of children," and says in-school marketing shouldn't allowed, especially with foods that contain artificial flavor and high sugar such as Fruit Rollups or even the cereal. The author  develops the article with in-depth info and clearly states the problem and call to action. The purpose was to report the food-marketing in schools in order to accentuate the rising problem of continuous promotion of food companies. The author refers to audience with the advanced vocabulary and subject matter about marketing and school

Shania 's business idea is viable, but it requires some adjustments to fit into the modern market requirements. It is important to realize that different business forms have their benefits and drawbacks; thus, their selection is not only important for registration processes but also their long-term survival. Each business form has regulatory, market, and customer complexities that it must handle to navigate in the currently volatile and dynamic working environment. Therefore, the choice of name demands reconsideration so as to establish a unique brand that is identifiable with her business. In addition, she should have an elaborate process of sourcing for workers, and it should avoid violating biblical rules, family expectations,

Despite Yum! brands huge success in china, there have been a lot of risks and threats in entering the local market. In respect to that its critical to mention the oppositionof the local population in perceiving fast food industry and especially western culture entering their own market.

This was not due to the difficulty of obtaining the certain spices but based on the occurrence that certain merchants were infatuated with profit. Obtaining the spices wasn’t as difficult as one would think even after the collapse of Roman power, since spices continued to find their way from Asia to Europe. Although many merchants priced certain spices based on their rarity. Which was classified in three categories: intrinsic, circumstantial, and artificial. Intrinsic rarity would entail that nature doesn’t produce many of them, growing in certain places under special conditions or climates. Circumstantial rarity, as Freedman explains is, “nature rather than human intervention limits the supply, either by climate, soil, or other obstacles”. The last of the three was artificial rarity is caused by deliberate human action in order to limit the supply and drive up prices. In accordance with profit, merchants would even tamper with their merchandises, which eventually led to the creation of Zibaldone da Canal , a handbook that included tips on how to distinguish quality spices from adulterated products. It is commonly seen in modern times that producers altered their products, but

Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away

As Pakistani consumers become increasingly aware of Western trends and lifestyles they have been drawn to fruit/herbal tea. Local producers have been quick to capitalise on

In 1940 in Italy Piera and Pietro Ferrero, decide to transform their small pastry shop in Alba in to a factory. With the desire to make and create new products with state-of-the-art ideas, they son Michelle Ferrero continued development of company and revolutionised food habits of millions of consumers. Thanks to efficient partnership with his wife Maria Franca, he was one of the first manufacturers which have opened production sides and offices abroad. Now company history reached to the third generation, sons of Michelle and Maria Franca worked together at the top of the Group as Managing Directors for more than 10 years. Unfortunately, one of the sons, Pietro Ferrero, tragically died in Africa during humanitarian mission, inspired and driven by him, that aimed to prelaunch the Ferrero Social Enterprises. And now, Giovanni Ferrero continue to run company by himself.

Competition is relatively high in the food and beverage industry in Malaysia. Secret Recipe competition is relatively high in the market as the rivalry not only from confectionery cake shop but also come from café such as Starbucks, Coffee Bean, and Dome and so on. Those well-established competitors are providing variety of standard and delicious foods to its customers, and

Shan Foods came into existence in 1981 when it began operations from a single room. Shan Masala as it was back then, launched full range of spices to cater to local public, due to its popularity. Shan started exporting after a few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to be repositioned as a food brand rather than a spice brand. Re-imaging the organization became necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fronts. Now, Shan Foods is well known as a brand of easy to cook mixes for Pakistani food. The name of Shan Foods has become synonymous with highest

Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the

The product will reach the segment of identified customers, through ads in social networks, television, newspapers and on-site promotion in the different markets where the product will be offered, giving samples of the same to consumers and at the same time defining the variety of East. One way to also bring the product to the segment of identified customers will be through the recommendation of customers to other consumers. Obviously the different attributes and benefits, as well as variety, stand out in the promotions, making it stronger in comparison to the competition and helping in its positioning.

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.

We have chosen the brand Radhuni which is a brand of SQUARE Consumer Products Ltd. This brand has a wide variety of products. These are Radhuni powdered spice, Radhuni Kheer Mix, Radhuni Halim Mix, Radhuni Meat Curry Mix, Radhuni Kabab Masala, Radhuni Fish Curry Masala, and Radhuni Chatpati Masala and so on. All these products have already become very popular in the market. At present Radhuni has 55%of total market share. As Radhuni is leader in the market, it has a high growth rate and its relative market share is also high.