Marketing Theories Of Marketing Theory

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Advertisers will have kids attached to their products so they will defend that product and say it is the best to their friends. This is a marketing technique that advertisers will try to exploit in kids. It is good for marketers because it only takes one ad for one kid to see. Some kid will see an ad and buy it, then they go to school where that kid will start talking about how cool this product is than persuade other kids to buy it. Another reason it works so well is that is is coming from “A trusted source”, would you trust your friend if they said this product was really good. In “Fact About Marketing to Children” they said that “Nearly a third of those surveyed admitted to feeling pressure to buy certain products - Because their friends

product. As result there are several techniques used to marketing children to create the goal of

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children 's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful

Marketing is a more powerful force in the lives of children growing up today than ever before. Today, in society, companies market products to children, especially through television commercials shown with children’s programming. These commercials are designed to appeal to children, and these advertisements prompt products like toys and snacks. Others may say that companies should be approved to market to children; however, companies should not be allowed to market to children. Firstly, children are susceptible to being exploited and harmed. Secondly, marketing teaches children the improper way to learn. Lastly, marketing affects children’s relationships. Therefore, companies should not be permitted to market to children.

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

The aim of advertising commercials is to win the interest of different groups in the society. Art Markman who has a PhD and is a professor of Psychology and Marketing at the University of Texas writes in his publication “What Does Advertising Do” that the most powerful effect of advertising is to create a good feeling about a product by surrounding it with other things that consumers like (1). The commercial tries to convince the people that its consumption has been embraced

They create friendly mascots, bright, colorful animations and catchy slogans to get the kids' attentions. Kids' minds are like blank slates, and by seeing these ads, also seeing their parents buying things from commercials, really impacts their minds. They develop habits to beg parents for products they see, especially if it is structured in the way that having the item would make you cool and likeable.

Children represent a large consumer power to marketers and advertisers. Firstly, because of the amount of money children spend themselves. Secondly, because of the influence they have on parents spending. Thirdly, because of their buying potential, so when they grow up they will become permanent consumers. The last reason is that they can easily be lured by advertisements. Buying and spending parents` money on sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes and shoes children bring big profits to companies. The reason for targeting advertising is huge income, brought to companies. According to Goodman (1999) children advertisement industry represents in more than $250 billion/year profits to marketers, and has approximately 900 000 brands to sell.

Younger children do not understand the persuasive intent of advertisements, while adolescents have a hard time distinguishing the intent of marketing techniques between commercial and program content. Using research that analyzes children behavior, marketers are able to create convincing strategies to reach young people. One powerful tactic they use is the promise of a toy with your meal. McDonald’s Happy Meals, for example, include toys usually tied to the newest movie or TV shows, which acts as a transition for children to transfer their feelings about the characters or show towards McDonald’s. The idea that eating should be fun influences children in regards to their food choices. Another strategy used

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying