Marketing Thinking

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MARKETING THINKING (MT) CHALLENGE 1.1: INTERESTING MARKETING QUESTIONS

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All of us have experiences with marketing either professionally or as consumers. Therefore, this task shouldn't be too difficult. Put yourself in the marketer's position and generate ten interesting marketing questions that could be useful to the marketer. Try not to evaluate your questions, simply list interesting ones. We'll use these questions later to see how your questioning is changing.

Your list of ten interesting marketing questions:

What is our competitive edge (what differentiates us)?

Who are we targeting?

What is an effective price point?

Where / what channels should we use?
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In combination these three activities bring quality fast food to life, something that once seemed an oxymoron.

These activities could be done differently, in that they could use traditional fast-food prep methods or even make the food behind walls in the kitchen. However, this would change the customer experience and somewhat diminish their brand. Customers wouldn't have the sense of comfort seeing the food being prepared openly, and maybe question their quality as being comparable to that of fast food (Taco Bell). They could also change their ordering process, where customers would order and pay in one step rather then move down a line. However, in this system customers would be less involved in the process, and may feel like they are waiting around for their food. I wouldn't recommend making any of these changes to Chipotle's main activities. Being able to see everything going on and the quick and efficient order fulfilling process is what makes Chipotle strategy the gold standard for fast food chains.

MARKETING THINKING (MT) CHALLENGE 1.3: CREATIVE THINKING

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For this challenge, see if you can create three new associations. Part A. Identify two unrelated things to form a new association. What are they?

WALKIE TALKIE & SKI HELMET (COMET)

MP3 PLAYER & SHOES (MOBILE MUSIC)

REFRIGERATOR &
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