Marketing Usage Of E Marketing Essay

The research design and methods of a study are constructed based on identifying the research problem, developing the theoretical framework, and reviewing the literature (Merriam, 2009). However, the heart of any research design, according to Maxwell (2013), is the research questions. The research questions help to focus the study and influence the choice of research design and methods for data collection. “More than any other aspect of your design, your research questions will have an influence on, and should be responsive to, every other part of your study” (Maxwell, 2013, p. 73).

Research methodology is conceptualised as the overall approach of the investigator to achieve the aim and objectives of the research study (Saunders et al, 2012). The literature has pointed out that effectiveness and efficiency of research methodology has a direct impact on its feasibility, reliability and authenticity (Bryman & Bell, 2015). This is the reason, it is proposed that standardised frameworks should be used to develop overall research strategy that is optimised for the aim and objectives of any given research.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

This chapter discusses the methods used in the study. It consists of research design, data and data source, data collection and data analysis.

Being in this business as a researcher, you must stay focus at all times, and at this time we must concentrate on the design strategies for each of the research methodologies. It must include everything that can help to produce a positive research, elements of inquiry, research approaches, and overall design of the research being conducted. We have to determine all the different types of research methodologies that are used in doing research. We must realize the importance of integrating the different method types so that we can continue to construct precise, decisive, and fitting data. As we get into the

There are two types of research methods, which are qualitative, and quantitative each of which is focused towards diverse aspect. It is noticed that qualitative research method is used for the studies that are dependent on the use of theoretical data or content instead of collecting statistical or empirical evidence to support the discussion. The aim of this method is to consider the use of general data or theories to make sure that research aim and objectives are evaluated specifically (Taylor et al., 2015). While on the other hand, quantitative research method is used by the studies that are reliant on the utilisation of facts and figures in the numerical or statistical format in order to support the arguments or discussion. In this considered, the quantitative research method is emphasised as it will consider using numerical or empirical evidence to support the discussion. This depicts the fact that nature of the study is quantitative (Scruggs & Mastropieri, 2006).

Given that the research problem in this report is ambiguous, the basic research method adopted is exploratory research. The role of exploratory research is to clarify and define a problem at the initial stage of the research. Zikmund, Ward, Lowe, Winzar and Babin (2011), suggest that exploratory research is not intended to provide conclusive evidence and is conducted with the expectation that subsequent research will be required to provide such conclusive evidence. Thus, exploratory research is the foundation of the research process which will lead to descriptive research, and maybe causal research.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

The research design constitutes the blueprint for the collection, measurement, and analysis of data (Cooper and Emory, 1995). It involves (a) selecting sources and types of information used to answer the research questions; (b) specifying the relationships among the study’s variables; and (c) outlining each procedure for conduct of the research. The research design not only provides the plan and structure for an investigator to obtain answers to research questions, but also helps researchers to allocate their limited resources in order to complete the research project within time and financial constraints (Robson, 1993; Cooper and Emory, 1995). Six interviews were conducted.

This chapter represents and describes the research design, research setting,sampling procedure,data gathering instruments and statistical treatments of data.

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.