Marketing Your Church Without Diluting Your Message

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

McRaney attained his tasks in purpose of this book into four sections; the first section, McRaney addresses the foundational elements of personal evangelism. In the second section explains communication theory that related with personal evangelism. And, the third section discusses practical application aids in personal evangelism. Last fourth section is provided five appendices to aid each reader to research.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

To be a successful church the author states that the church should function and relate to the people’s culture that the church is located within.

In the book, “Announcing the Reign of God,” Bishop Mortimer Arias’, provides illustrations for Christian evangelism based on the teachings of Jesus. Which is grounded in the ministry of Christ and affirmed by evidence and experiences contributed from a diverse group of witnesses. Arias’, main point of view, analyzes the Kingdom of God as the governing authority for the proclamation of the gospel in word and deed. He explores biblical sources, particularly the gospels of Matthew, Mark, and Luke with the intent to examine Jesus ' evangelization. The titles for the readings appraises the Kingdom of God’s: Good News, Presence, Imminence, In-Breaking, Eclipse, Announcing as Gift, Announcing as Hope, and Announcing as Challenge End of the Eclipse? Most importantly, Aries probes how we should answer the questions of: “What it means to be evangelical?” Also, “What would ‘kingdom evangelization’ look like?”

Consider an organization of interest to you. This might be a church, a club, a service

Evangelism is a passion of mine and this semester has helped me to develop more as a person and strengthen my passion for evangelism. Usually when you hear the word Evangelism most of the time, you will start to fear because of rejection. During my Christian walk, sometimes I have experienced the fear of rejection as it relates to Evangelism. However, this semester has taught me not to fear." Evangelism is standing up for your faith even if everyone else remains seated 1(Earley and Wheeler

Randy Newman’s book, Questioning Evangelism, is a book about on how evangelizing is to ask questions, and therefore, letting people communicate with questions about their own truths about God. Newman writes this book hoping that anyone who reads it will gain a better understanding of what evangelism is. Newman’s book is divided into three parts: why questioning evangelism is needed, considering what questions non-believers are asking, and observing why asking questions and knowing answers doesn’t mean a Christian’s own problem like cold-heartedness or anger. Throughout the book Newman brings readers right back to bible scriptures. Even though he appeals to accounts of people like Paul in Acts preaching on Mars Hill, he also shows how the wisdom literature is applied to our evangelistic attempts.

The idea of spiritual formation has somehow gotten lost in the shuffle of “going to church” versus retaining the understanding that we in fact are the church and we carry within us the knowledge and the skill to be transformational. The role of evangelism in Christian education is to aid in church growth and expansion, as well as advancement toward the salvation of souls.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

This course has had a great impact on my walk with Christ as well as my witness for Christ. I pastor a church and teach two classes and for me I thought that I was doing plenty. However this course has helped rekindle my passion for sharing Jesus Christ with people through personal evangelism. This paper will demonstrate what I have learned throughout this course.

The Right Target Market One of the most important marketing functions for a firm is finding

Identify the Target Audience: A marketing Communicator must start with a clear target audience in mind. The audience may be potential buyers of the company’s products, current users, deciders, or influence. The audience may be individuals, groups, particular publics or the general public. The target audience will critically influence the communicators decision on what is to be said. How it is to be said, when it is to be said, where is to be said and who is to say it. The communicators should research the audience’s needs, attitudes, preference and other characteristics as a prelude to setting communication objectives. One of the most important things to establish is the audience’s current image of the object.

The church is one that has always sought to get the word out to the masses in the most direct way possible. One of the most recent ways that this direct communication has changed in this digital age is the introduction of the computer to the churches arsenal. We will take a closer look into the reason for some of these churches location, some of the issues that can be a problem in this sort of setting, how the church has reacted to the introduction of digital media, and what this will mean for the way that the church will develop in the current digital age.

In evangelising, members of the community become ‘’preachers’’ spreading the message of the brand as far as their wings of influence can reach, online and offline that is. Justifying – members express and defend their devotion and commitment to the brand while demonstrating their solidarity with the brand/brand community.