Marketing and Act Convert Engage

b) (10 points) Based on your results in a), graph publishers on a bubble chart using the

Profitability ratio Earnings Per Share Book Value per Share Profit margin on sales Return on assets Return on shareholders’ equity Return on Investment: DuPont Model (ROI) Liquidity Ratio Current ratio Quick ratio (acid test) Working Capital 2009 2008 2007

The details and comprehensive analytics are within attachment #1. The attachment describes three main topics:

4.1.4 What types of metrics would you want to track on your E-Business Web site?

You can track key business metrics like total and outstanding invoices, email subscribers, online impressions, and total bookings to pinpoint what’s working and what’s not, so you can get the most out of your time.

We had difficulty in collecting the data for all the variables discussed above. We wanted quarterly data that was not seasonally adjusted. A majority of the data sets were available only for subscribed members. Other data sets were company specific so we could not access them. Below is a discussion of the variables we collected and their units of measure.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Dashboard is a data visualization tool that displays the current status of metrics and key performance indicators (KPIs) for an enterprise. Also, dashboard consolidates and arranges numbers, metrics and sometimes performance scorecards on a single screen. They may be tailored for a specific role and display metrics targeted for a single point of view or department. The essential features of a dashboard product include a customizable interface and the ability to pull real-time data from multiple sources. An Executive Dashboard gives a clear picture of the data and the insights visually to the corporate executives.

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

One cannot simply do reporting and discover how to spam executives with data. By having actionable insights and metrics, it will enable a strategic differentiation and a maintainable competitive advantage. The step of trinity mindset is behavior analysis or clickstream data analysis. The purpose of this step is to gain as much knowledge about clickstream as possible and to be able to infer the intent of a website’s visitors. The next step of trinity mindset is outcomes analysis. This is a critical component of trinity mindset, since we want to determine what was the outcome for the visitor and the website. In this step, a website is measuring revenue and the reasons why it was successful. The last step of trinity mindset is experience. A visitor’s experience is the most important component, due to the fact you are trying to get into the mind of the visitor. A website can do this in a couple of ways. The first way being through surveys. This is helpful because the visitors are reporting to you through the survey the problems they encountered on your website. Also, your website can do A/B testing to see what pages result in a higher conversion rate. Trinity mindset allows your website to clearly understand a customer’s experience in which you can affect the right customer behavior. As a result, you are positioning your website in a win-win situation for not only your benefit but also your customers. Each step in trinity mindset is supported by a tool, various methodologies, sustainable process and people with the right skill

This article provided a lot of different statistics about how customers and what shows they view

The purpose of my task is to compare daily website traffic to the daily sales conversion rate over the month of June for a newly established sales campaign. With this information I can identify whether the projected conversion rate percentage has been forecast accurately. This information will also be used as the control sample data to base future sale trends on.

Community Tapestry helps create reports to describe the lifestyles in different geographic areas while using all of the data potential in industry. You have to pay for full reports. The free reports only provide general statistics, income, and home values. It has a location strategy where you enter zip code and pick relevant topics and gives you up to 10 consumer spending, demographic, and behavioral trends. It analyzes data to reveal patterns, trends and relations that otherwise can’t be seen on a spreadsheet. Advertising Age Datacenter provides annual reports on Leading National Advertisers, Agency Report, & World’s Largest Advertisers. Provides data and insight on most-advertised brands. Free PDF reports. Provides information on marketers and ad spending.

Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France as the company seeks to compete in the hyper-competitive U.S. market. Even though Griffin is satisfied with the performance of his company, he wants to make the team to remain the leading position and provide the results that Air France wanted. At the time of the case, SEM has become an advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel, up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo for the search engine

This will take you to the account dashboard tab showing performance metrics of ad spend, conversions, clicks, impressions, CTR, average CPC, CPA, average position. You can also see the conversion rate and ROAS by swiping to the left.