Marketing and Additional Information

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

Promotional activities, projected income statement and balance sheet for the first year is also shown at the end of the report. Planned growth of the proposed business, including the financial resources is described at the end of the report.

| Research the area in which your business is located, and do calculations in the

2. Once you have estimated the start-up needs for this business, determine the best financing

____    2.   The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.

This does not include paying ourselves or any employee yet or restocking inventory. For the cash flow of our business, we estimate about $64166 a month. Starting the business, each of us plan on giving 15,000 so that it will add up to roughly 45,000. This being so we don’t find the need to apply for any loans because the average startup cost for a business is 30,000, so we feel like we would be able to start this investment. Our expenses will include the rent for the space we will be held which is $900 a month. We each take home $30,000 a year. And for restocking our inventory we will buy $10,000 every month and a half or so. Restocking really just depends on what and when we we need

In Year 1, the operation budget will use 70% of the startup loan and first year revenue, which includes our sales of current and new inventory. The remaining 30% is for Year 2, which will be a break-even point financially and the company will not need any loans. In Year 3, the company will be making $408,000 net profit.

The 4 stores generate a base turnover of $100 million per year with 150 employees. Over 50% of business revenue is from credit

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

Net sales: $1,000,000 cost of goods sold: $700,000 rent: $20,000 wages: $100,000 other operating expenses: $50,000 net sales – all operating expenses = 530,000

net sales: $1,000,000 cost of goods sold: $700,000 rent: $20,000 wages: $100,000 other operating expenses: $50,000 net sales – all operating expenses = 530,000

To keep a track of our existing resources we will create an assets register, it had to be fill and report every week, like that we can evaluate our expenses and if our business is benefit.

The Profit and Loss statement makes it very clear which areas will need attention. Payroll is by far the largest expense the company incurs (besides cost of goods sold). Staff will need to be managed and hours regulated so that hours worked correlate to sales. Emphasis will be placed on minimizing

Revenues Breakeven Basics Costs, Revenues and Profits Business Costs Using Budgets Using Breakeven in Decision-Making Investment Appraisal Basics Financial Strategies Measuring and Improving Profit Improving Cash Flow Working Capital Balance Sheet Income Statement Financial