Marketing and B. Market Development

13. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

Question: (TCO B) There are three central processes that are required to develop a portfolio strategic plan. Describe each of them. Why are these processes important to the success of an organizations strategic plan?

While these two spots are steadily increasing revenue and profits, thecompany has decided to instead add extra space to new storefronts and essentiallycombine these two operations. A third way the company intends to grow is byexpanding its private label brand from 400 items to 600 items over the next five years.From a pure math standpoint, this will prove effective incrementally, as the markup onthe private label is 1% higher than other goods. As for the direction the company isheading and why, Sinegal receives a C. Recommended action is to call a meeting of senior management to draft an exceptional vision statement with the direction thecompany is heading in the future to gain market share. The benefits are immeasurable.Phase 2

From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.

9. When interviewing a recent candidate the recruiter said that the applicant clearly and effectively explained how he could cut costs and increase sales.

5. Discuss which of the marketing activities you have identified you believe are most suitable for the company and explain why. This could include one or more of the three activities you initially identified.

3. Discuss how strategic change relates to the varied perspectives and whether they are predictive or explanatory.

Explain an alternative marketing strategy you would use for the product/service you identified in the Four P’s (Product, Price, Promotion, and Place). Please use one strategy not identified in the Case Study or one you are not

1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points : 10)

Course of Action: Bert has four alternatives to choose from to take to his manager, John Wilson; 1. Invest in the growing sectors, 2. Acquire product lines to complement the core in growing sectors, 3. Invest in organic growth from internally developed new products, or 4. Invest in the core. Each plan has great potential, but combining the strongest parts of a few of the plans will make the marketing strategy the strongest.

helpful to use a SWOT analysis to uncover the strengths and weaknesses of the internal environment

3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in

(c) develop his operation so that it drives the long-term strategy of the hotel. (10 marks)