Marketing and Boost Juice

1087 Words Dec 29th, 2013 5 Pages
Boost juice bar formed in the year 2000 with the first store located in Adelaide, South Australia and is now has an international chain of retail outlets that specialize in selling fresh juice. The company now expanded internationally with stores situated in Asia, Europe, Russia and Middle Eastern through the use of franchising. In this report we will explain how boost differentiate its products from their competitors and discuss the macro-environmental forces that could potentially impact on the success of the Boost business moving forward.
Boost uses customer-driven marketing strategy to differentiate their products, such as Segmentation, Targeting, Differentiation and Positioning to differentiate their products from their competitors.
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There Boost have obtained producing high quality fresh juice at an affordable price while Top juice provides not so good quality however priced being low which is why they are placed bottom in positioning. This shows the how Boost products is differentiated from their competitors.

Macro-environmental factors
Macro-environmental factors are external entities that affect the business such as economic factor, environmental and threat of rivalry/competitors factors. These factors potentially impact on the success of the boost juice business moving forward.

Economic Factor
Economic plays a huge effect on Boost business moving forward, if the economics of a country has decreased then the business within that country will suffer as consumers are not willing to pay a lot for a product this factor can impact boost into moving forward.

Environmental Factor
Environmental factor has a huge impact on the success of boost moving forward, since boost juice relies on the harvesting of natural fruit and vegetables which is Australian grown. If the natural disaster occurs there will be shortage of fruits and vegetable which means that boost juice will sell less of their products in high value, this will not attract customers and will not move forward as a business.

Threat of rivalry/competitors Factor
This factor plays a huge role in

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